Bids data in Ad Manager Data Transfer (Beta)

This feature is in Beta
Features in Beta phase might not be available in your network. Watch the release notes for when this feature becomes generally available.

Information about each auction for your inventory is now available in Ad Manager Data Transfer.

The NetworkBackfillBids file includes details about every Open Bidding and Authorized Buyers bid for your inventory, whether the bid won the auction or not. Data might be delivered up to 15 hours after the recorded event.

Note: Some buyers might submit multiple bids at the same price for a single auction through different auction package deals, which aren't reported in Data Transfer. This type of bidding may result in similar rows in your report, but they shouldn't be interpreted as duplicate bids.

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NetworkBackfillBids file fields

Field name	Description
AdUnitId	The ID for the inventory ad unit where the creative delivered.
AdxAccountId	The ID of the Ad Exchange (AdX) account that served the ad query.
AuctionType	The value "1" indicates a third-party Open Bidding auction. The value “2” indicates a bid originating from Ad Exchange.
BidAdvertiser	Name of the advertiser. Redacted for winning bids.
BidBidder	Name of the bidder's account.
BidBuyer	Name of the buyer's network
BidDealId	ID of the deal that applied for this impression. Blank if no deal was applied.
BidDealType	Type of deal. "Private auction", "Preferred deal", "Programmatic guaranteed," "EB auction package", or blank if no deal was applied.
BidPrice	Offered price for this bid after revenue sharing calculations, displayed in the Ad Manager network's default currency. Rounded for winning bids.
BidRejectionReason	Reason the bid lost or did not participate in the auction. Possible values include: "Winner": The bid won because it wasn’t rejected for any reason. "Outbid": The bid lost to another candidate in the auction or competing ad server line item. "Floor": The bid lost because its CPM was below a publisher-specified floor. "Optimized pricing": The bid was below the floor price set by optimized pricing. "No consent": The bid lost because the associated GDPR ad technology provider didn't have user consent. "Unidentified vendor": The bid lost because the GDPR ad technology provider was unidentified. "Publisher blocked": The bid lost because it was blocked by the publisher’s settings. This rejection includes bids that were filtered because of existing settings (such as a protection), or bids that aren't explicitly allowed (such as when only First Look traffic is eligible, but the bid doesn't match any First Look rules). "Other": The bid lost for another reason, such as URL filtering, or because it was below the minimum auction reserve price ($0.05 bids).
BidSellerReservePrice	The per-buyer floor price from unified pricing rules. Redacted for winning bids.
BidYieldGroupCompanyId	ID of the yield partner in an Ad Manager yield group that submitted the bid. Blank for Ad Exchange or if not applicable. Redacted for winning bids.
BidYieldGroupNames	Names of the Ad Manager yield groups that matched the request. Blank if not applicable. Redacted for winning bids.
Country	The name of the country associated with the IP address of the user.
CountryId	A numeric ID assigned to a user's country which can be matched using the API.
DeviceFamily	The device on which the event took place. Grouped by type of device. Possible values: "Mobile" "Desktop" "Other"
KeyPart	The query_id from the AdQuery, hashed. This field can be used to uniquely identify a query or bid auction.
LineItemId	The numeric ID for the delivered Ad Manager line item.
MobileAppId	Mobile application ID that requested the ad, if any. For Android, this is the package name. For iOS, this is an integer.
OptimizationType	The type of optimization applied when filling the request. Possible values: "Optimized Competition" "First Look" "Target CPM" Blank if no optimization type
OrderID	The numeric ID for the Ad Manager order that contained the delivered line item and creative.
OSFamily	The group the operating system installed on the user's device belongs to. Possible values: "Apple iOS" "Android" "Other"
Time	The time of the event in your network's local timezone, displayed in 24-hour format. Truncated and rounded down to the nearest hour.
TimeUsec2	The Unix time (also known as epoch time) of a query. Truncated and rounded down to the nearest hour.