Exchange Bidding in Ad Manager Data Transfer (Beta)

See details about each Exchange Bidding auction

Information about each Exchange Bidding auction for your inventory is now available in Ad Manager Data Transfer. A new NetworkBackfillBids file includes details about every exchange bidding bid for your inventory, whether the bid won the auction or not. Data might be delivered up to 15 hours after the recorded event.

Learn how to get started.

This feature is in Beta
While in Beta phase, functionality is subject to change.

NetworkBackfillBids file fields

Field name Description
AuctionType The value 1 indicates an exchange bidding auction.
BidAdvertiser Name of the advertiser.
BidBidder Name of the bidder's account.
BidBuyer Name of the buyer's network
BidRejectionReason

Reason the bid lost or did not participate in the auction.

  • "Floor" indicates that the bid's CPM was below the seller's reserve
  • "Outbid" indicates that the bid lost to another candidate.
  • "Other" indicates that the bid lost for another reason, such as URL filtering.
  • "(Winner)" indicates that the bid was not rejected for any reason.
BidPrice Offered price for this bid after revenue sharing calculations, displayed in the Ad Manager network's default currency.
BidDealId ID of the deal that applied for this impression. Blank if no deal was applied.
BidDealType Type of deal. "Private auction", "Preferred deal", "EB auction package", or blank if no deal was applied.
BidYieldGroupNames Names of the Ad Manager yield groups that matched the request. Blank if not applicable.
BidYieldGroupCompanyId ID of the yield partner in an Ad Manager yield group that submitted the bid. Blank for Ad Exchange or if not applicable.
KeyPart Unique query identifier (hashed key). Use this field's value, along with TimeUsec2, to match this bid with an impression and to find bids that belong to the same auction.
TimeUsec2 The Unix time (also known as epoch time) of the query in microseconds since 1970-01-01 00:00:00 UTC. Use this field's value, along with KeyPart, to match this bid with an impression and to find bids that belong to the same auction.
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