Active View in Ad Manager and Ad Exchange

Platform support

Inventory type Source Desktop / mobile web Mobile app
Banners* Tags (GPT, show_ads) Checkmark icon Checkmark icon
Video** IMA SDK Checkmark icon Checkmark icon
Video** VPAID (IMA packaged) Checkmark icon  
Banners, banner interstitials Google Mobile Ads SDK   Checkmark icon
Video interstitials Google Mobile Ads SDK    
Native display using
"Android and iOS app code"
Google Mobile Ads SDK NA Checkmark icon
Native display using
"Guided design editor" or
"HTML & CSS editor"
Google Mobile Ads SDK, GPT Checkmark icon Checkmark icon
Native video using
"Android and iOS app code"
Google Mobile Ads SDK    
Native video using
"Guided design editor" or
"HTML & CSS editor"
Google Mobile Ads SDK, GPT Checkmark icon  

    * Active View is not officially supported for IAB Rising Stars for desktop and mobile web.
  ** Active View is not supported for video companion banners via IMA SDK or VPAID.

Feature support

Product feature Inventory type Ad Manager Ad Exchange
Banners Desktop, mobile web, video, mobile app Checkmark icon Checkmark icon
Video Desktop, mobile web, video, mobile app Checkmark icon Checkmark icon
Banner interstitials      
Video interstitials* Desktop, mobile web Checkmark icon  
Native display using
"Android and iOS app code"
Mobile app Checkmark icon Checkmark icon
Native display using
"Guided design editor" or
"HTML & CSS editor"
Desktop, mobile web, mobile app Checkmark icon Checkmark icon
Native video  using
"Android and iOS app code" 
     
Native video using
"Guided design editor" or
"HTML & CSS editor"
Desktop, mobile web Checkmark icon Checkmark icon

* Ad Manager only supports video interstitials for display and mobile web. Ad Exchange buyers can receive the Active View signal, but no vCPM transactions.

Metric support

Note that we don't measure viewability for out-of-page creatives.

Metric name Description Ad Manager Ad Exchange
Active View Eligible Counts how many impressions instrumented to be measured by Active View Checkmark icon Checkmark icon
Active View Measurable Counts how many impressions can be measured by Active View Checkmark icon Checkmark icon
Active View Viewable Counts how many impressions are measured as viewable by Active View per the MRC standard Checkmark icon Checkmark icon
Active View Measurable Rate Counts % of impressions that are measureable Checkmark icon Checkmark icon
Active View
Viewable Rate
Counts % of impressions that are viewable Checkmark icon Checkmark icon
Active View Average Viewable Time* Counts the average time in seconds that impressions are viewable Checkmark icon Checkmark icon

* This metric does is not supported for mobile app inventory. It is also not required by the MRC.

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