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Create published and unpublished apps

The first step to making money in your app with Ad Manager is by setting it up.

There are two ways to set up an app:

  • Published: Choose this option if you've tested your app and believe it's ready to serve ads. Your app is published if it's in a store that Ad Manager supports and you link the store in your Ad Manager account.

  • Unpublished: Choose this option to create an app without linking a store. You can also choose this option if your app is in a store that Ad Manager doesn't support. You'll need to come back to Ad Manager and link the app to a supported app store in order for your app to be marked as published.

Set up a published app

If you've re-released an app to the app store, the app may be given a different ID. Re-create any re-released apps to ensure you can continue to use them for targeting and ad unit mapping.

You may encounter an error when attempting to claim an app if the app is currently suspended or private in the corresponding app store.

  1. Sign in to Google Ad Manager.
  2. Click Inventory and then Apps and then Add app.
  3. Select the app's platform:

    • Android
    • iOS
    • Roku
    • Amazon Fire TV
    • PlayStation
    • Xbox
    • Samsung TV
  4. Select Yes, it's on a supported app store.
  5. Click Continue.
  6. For apps listed in Google Play, the Apple App Store, or a supported Connected TV store, select the supported stores for mobile apps or CTV where your app is listed and then click Continue.
  7. Review your app details and click Add app. Newly claimed apps appear in the table.

Set up an unpublished app

If you've re-released an app to the app store, the app may be given a different ID. Re-create any re-released apps to ensure you can continue to use them for targeting and ad unit mapping.

You may encounter an error when attempting to claim an app if the app is currently suspended or private in the corresponding app store.

  1. Sign in to Google Ad Manager.
  2. Click Inventory and then Apps and then Add app.
  3. Select the app's platform:

    • Android
    • iOS
    • Roku
    • Amazon Fire TV
    • PlayStation
    • Xbox
    • Samsung TV
  4. Select No.
  5. Enter a name for your app. It's recommended that you use the same app name that's used in the app store where it's listed.
  6. Click Add. Newly claimed apps appear in the table.

Once you publish your app and list it in a store that Ad Manager supports, you'll need to come back to Ad Manager and link the app to its app store listing.

You can't link private Google Play apps to Ad Manager. All Android apps must be publicly available in a supported store in order to link to Ad Manager.

Supported stores for mobile apps

At this time, Ad Manager supports the following mobile app stores:

  • Amazon Appstore
  • Apple App Store
  • Google Play Store
  • OPPO App Market
  • Samsung Galaxy Store
  • VIVO App Store
  • Xiaomi GetApps

Supported stores for CTV

At this time, Ad Manager supports the following CTV app stores:

  • Roku
  • Amazon Fire TV
  • PlayStation
  • Xbox
  • Samsung TV
See examples of CTV app URLs

Roku

Example Roku app URL format:
https://channelstore.roku.com/details/<app-ID>/<app-name>

Go to the Roku Channel Store

PlayStation

Example PlayStation app URL format:
https://store.playstation.com/<country>/product/<app-ID>

Go to the PlayStation Store

Amazon Fire TV

Example Amazon app URL format:
https://www.amazon.com/<app-name>/dp/<app-ID>

Go to Amazon (search for your app within “Apps & Games”)

Xbox

Example Xbox app URL format:
https://www.xbox.com/<country>/games/store/<app-name>/<app-ID>

Go to the Xbox store

Samsung TV

Example Samsung app URL format:
https://www.samsung.com/<country>/appstore/app/<app-ID>

Go to the Samsung app store

App status

Your apps can have a status of "Active" or "Inactive":

  • Inactive: App cannot be used for targeting.
  • Active: App is available for targeting.

Shared app data for AdMob and Ad Manager

The name and visibility status for mobile apps you claim in Ad Manager is shared with AdMob and vice versa. This means that when you create or add a new app in either product, the app will be shared between products. For example, if you add Example App to Ad Manager, it will automatically be listed in AdMob.

This means that you have a single set of apps across both products, while maintaining separate app settings for both products.

CTV app data is not shared, as CTV apps are only available in Ad Manager.

Other app information, such as the number of ad units and campaigns, are specific to the product. For example, you may have 10 ad units in AdMob with your mobile app and those ad units are not shared with Ad Manager.

If you’re a Multiple Customer Management (MCM) "Manage Account" child publisher with both AdMob and Ad Manager accounts, your MCM parent publisher will be able to view and modify your shared app data.

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