Claim apps for targeting

You can “claim” apps from mobile app stores (e.g. the Google Play Store and Apple App Store) and Connected TV (CTV) app stores (e.g. Roku, Amazon Fire TV, Playstation, Xbox, and Samsung TV), which makes app targeting much easier in Ad Manager and Ad Exchange rules.

  • In Ad Manager, the claimed apps appear in a “Mobile application” subsection under the line item targeting section. You can then easily select these apps for Ad Manager targeting.
  • In Ad Exchange rules, the claimed apps appear in an “Ad Manager: Mobile apps” subsection under the targeting sections. You can then select these apps for Ad Exchange targeting.
To target claimed Ad Manager apps in Ad Exchange rules, you first need to link Ad Manager and Ad Exchange for in-app.

Claim apps in Ad Manager

First you need to claim apps in Ad Manager. The apps you claim will be easily selectable for targeting.

  1. Sign in to Google Ad Manager.
  2. Click Inventory and then Mobile apps.
    The Mobile apps page appears, with a table of apps that have already been claimed.
  3. To claim apps, click New mobile app.
  4. In the “New mobile app” pop-up, search for your apps.
  5. In the results, select the checkbox next to the apps you want to claim and click Save.
    The newly claimed apps appear in the table.

You may encounter an error when attempting to claim an app if the app is currently suspended or private in the corresponding app store.

Target the claimed apps

Once the apps are claimed, you can target them in Ad Manager or Ad Exchange.

In Ad Manager:

  1. Click Delivery and then Orders.
  2. Click the order containing the line item you’d like to edit.
  3. Click the appropriate line item in the table.
  4. Under “Add targeting”, click Mobile application in the leftmost column of the table.
  5. Click include or exclude next to the desired apps.
  6. Click Save.

In Ad Exchange rules:

  1. Click Inventory and then Ad Exchange rules.
  2. Click a rule type.
  3. Click the Mobile In-App sub-tab.
  4. Click New mobile in-app rule.
  5. In the “Targeting” or "When targeting" table, click Ad Manager: Mobile apps in the leftmost column.
    The apps you claimed in Ad Manager appear in the table.

    You may see the names of apps that you don't own under the "AdX" folder. These apps appear in the targeting list because they have been targeted by a rule associated with your Ad Exchange web property.

  6. Click include or exclude next to the desired apps.
  7. Complete the settings for your Mobile In-App rule and click Save.

See how apps are performing

In reporting, the “App names” dimension breaks out performance by app (you don't need to claim apps to report on them):

  • In Ad Manager, the dimension is available under “Platform”.
  • In the Ad Exchange historical report, the dimension is available under “Mobile inventory”.
Was this helpful?
How can we improve it?