Pricing rules in the Ad Exchange Historical report

Reasons why some ad requests show “No pricing rule applied"

Rules are an efficient way to manage and report on your Ad Exchange inventory and its performance. When you run a report using the Pricing rules dimension, you may see a value of "No pricing rule applied" when an ad request doesn’t match up with any pricing rule(s). This labeling can occur for a number of reasons.

Here is a list of instances where a pricing rule isn't attached and possible next steps to troubleshoot:

Reasons Troubleshooting steps
All requests are prior to the latest version of the enhanced Inventory Controls. At the time, there was no concept of Pricing Rules.

Check the date on which these requests were made to find out if pricing rules apply.

All accounts were switched to enhanced Inventory Controls in the fall of 2014.

Impressions that received no bid (hence no pricing rule could be applied). Use the “Pricing rules” dimension with “Bids” and “Bid results,” specifically “Winning Bids,” metrics to check for no bids.
  • If there are no Bids, the report returns a value of "No Pricing Rule".
  • If you're serving inventory via a Preferred Deal or Private Auction and don't receive any bids, we don't log the serving rule--since no response was provided.

    Use the Deal Check feature to find out more.
Rejected traffic that originated from rejected ad requests or through unclassified Scaled Partner Management.

For Scaled Partner Managers, all domains that are requesting Ad Exchange ads need to be categorized in the NPM section of your Ad Exchange account. If the domain is eligible to serve an impression but is not categorized, we don't assign the ad request to the default serving rule.

Learn how to add additional partners.

Use the “Pricing Rules” and "Inventory Ownership" dimensions to check for ownership of network partner (sub-syndicated) domains.

Only "Represented" & "Owned and operated" can serve ads.

Impressions using the Ad Network Optimization are not subject to pricing rules. Use the “Pricing rules” and “Ad sources” dimensions to find out which demand source provided the ad that filled the impression request. For example, all impressions filled by third-party networks display "Google-Managed Ad Networks" as the ad source.
All unmatched multi-size ad requests. Each impression can be constrained by multiple pricing rule, therefore we cannot display which pricing rule is responsible for the unmatch. Add the "Inventory Size" dimension to your report. The sizes of multi-size requests display as a comma-separated list of sizes, for example, 300x600,300x250. Learn more.
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