About First Look

First Look allows you to capture incremental revenue opportunities from high-CPM bids by allowing those bids to serve ahead of your reservation inventory. With First Look pricing rules, you can:

  • Expose or block select inventory through granular targeting.
  • Specify a floor price, above which a First Look-eligible bid will be eligible to serve ahead of your reservation inventory.
  • Set pricing and blocking options for select advertisers/brands.

First look bids must clear the First Look floor and the value CPM (or "Rate" if value CPM isn't available) of any remnant/non-guaranteed line item selected by dynamic allocation to compete for an impression, but do not need to clear the temporary CPM set by dynamic allocation for a guaranteed line item.

First Look is only available for bids in the Open Auction. It’s not supported for Preferred Deals or Private Auctions.

Get started

To get started with First Look in Ad Manager:

  1. Activate First Look
  2. Create First Look pricing rules
  3. Report on First Look
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