Ad formats and sizes for apps
This article provides an overview of the available creative formats and sizes for Ad Exchange Mobile In-app.
Ad Exchange Mobile In-app supports the following creative formats:
- Banners: Text or image ads normally displayed in the content stream or as adhesive units.
- Interstitials: Text, image, or video (beta) ads shown when there are natural breaks in user’s interaction with your mobile app. Learn more.
- Content ads: combination of text and image assets suitable for in-feed placements.
- App Install ads: Promote and drive mobile app installs.
Ad Exchange Mobile In-app supports a variety of creative sizes including:
- Banners with IAB standard mobile sizes
- Studio and expandable creatives