Ad Exchange Mobile In-app quick guide

Ad Exchange for mobile apps (Ad Exchange Mobile In-app) is a great way to monetize your mobile apps using a massive pool of demand with unmatched global reach and scale. Whether you’re interested in selling inventory over open auction or Private Auctions, Ad Exchange Mobile in-app gives you the sophisticated controls to deliver the right ads, to the right users, at the right time.

If you’re new to Ad Exchange, please start with the Ad Exchange getting started guide.

In addition, if you don't have a web presence and only want to monetize your apps, you may also want to consider AdMob.

Grow your business with a trusted partner

  • Powered by Google’s ad technology
    Google has helped millions of developers grow their digital businesses for over a decade. Our proven technology stack offers not only sophisticated and comprehensive state-of-the-art features for programmatic ads, but also provides tight integration with Google Ad Manager offering yield optimization.

    Ad Exchange includes advertiser demand from Google’s own network, plus other networks buying on the exchange. The result is that you’ll see more competition for every impression with millions of advertisers, millions of campaigns, and near-100% fill.
  • One SDK for ads
    Ad Exchange Mobile In-app can be used with the Android and iOS mobile operating systems. If you have already integrated Google Mobile Ads (GMA) SDK in your mobile apps, you don’t need to make any changes! GMA SDK can be used for Google Ad Manager, Ad Exchange, and AdMob ads. Also, Google Play services pushes automatic performance improvements to Android apps without additional SDK changes. However, you will need to manually update the iOS SDK regularly to take advantage of the latest capabilities. Learn more in the iOS and Android developer documentation.

Understand users

  • Create and upload audience segments
    If you use Google Ad Manager, all Google Ad Manager first-party data is automatically available in Ad Exchange for targeting in Private Auctions. In Google Ad Manager, you can create audience segments based on user behavior and activity by including audience pixels. You can upload first party advertising IDs (Apple IDFA / Android AdID) or PPIDs to audience segments as well. Learn how to to work with audience in Google Ad Manager, and learn more about targeting audience segments in Ad Exchange.
  • Use mobile advertising IDs to improve user targeting
    Mobile apps don’t have cookies; instead, they use resettable mobile advertising IDs. If users allow, the GMA SDK passes the Android Advertising ID and Apple IDFA to buyers for interest-based targeting and remarketing. There are also publisher controls for cookie and data usage to enable or disable passing of advertising IDs to buyers. Learn more

Maximize ad revenue

  • Maximize earnings
    If you’re a Google Ad Manager publisher, you can take advantage of Google Ad Manager’s enhanced dynamic allocation. This feature maximizes yield by allowing Ad Exchange Mobile In-app to compete with other line items. With this competition, the highest paying line wins without compromising reservation goals. Learn more
  • Start now
    The SDK can be installed quickly and easily. If you’re an existing Google Ad Manager publisher using mobile in-app, all you need to do is add an Ad Exchange Mobile In-app line item. Get started with the implementation.

Serve cutting-edge creatives that offer the best user experience and performance

  • Implement innovative ad formats with ease
    Show banners of various sizes, interstitials, or render your creatives natively. Publisher controls give you the power to allow various creative ad technology vendors depending on the types of innovative ads you want to run. Learn more
  • Add quality controls to manage ads
    Manage ads that can show in your mobile apps with the combination of pricing, opt-in, and blocking options and creative review. Easily override your blocks for preferred deals and private auctions. Learn more

Leverage Ad Exchange’s powerful targeting, ad serving, and reporting capabilities

  • One platform to monetize everywhere
    Ad Exchange allows you to manage, deliver, and report on all of your web, mobile, and video advertising in one platform.
  • Use mobile-specific targeting
    In addition to the standard use of tags, you can use operating system (iOS, Android), device category (phone, tablet) and app name targeting to easily target individual apps or groups of apps and platforms. Also, pass extra signals such as location to enhance buyer signals and gain higher revenue. Learn more
  • Make informed business decisions based on reports
    • Report across all screens on impressions, eCPM, click-through rate (CTR), and more.
    • Easily segment reports by inventory sizes, app name, platform / device category and operating system to understand how apps and ad sizes (including interstitials) are performing.
    Learn more
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