When you unlink a creative from a creative template, you create a custom creative based on the custom template. Once you unlink from a creative template, you have access to the snippet code, which would not otherwise be possible. You can then make edits to the code without affecting the original template or any creatives on which it's based. This can be useful if you want to:
- Add code to a creative built off of a creative template for a specific occasion.
- Benefit from building creatives based on a template, but want to detach from the template to prevent future changes to the template from affecting existing creatives.
To unlink a creative from its template
You can only unlink a creative from its template upon initial creation, but not after it's been saved.
- Create a custom creative—from either a user-defined or system-defined template.
- Select the Unlink from creative template checkbox.
- Make your selections within the template.
- Click Save. The creative is saved as a custom creative. You can now make edits to the code snippet. Any changes to the creative template code will not transfer over to these creatives.