Best practices and tips for reporting

My queries

  • Use filters to surface interesting data quickly
  • Apply filters for date ranges of 30 days or more
  • Use shorter date ranges when possible
  • Reduce the number of dimensions in your queries
  • Exclude unneeded metrics from your queries to improve performance 

System queries

  • Use System queries as templates for your own queries


  • Create separate queries for different reporting purposes
  • Run ad hoc queries for one-off reports
  • Take advantage of the scheduled report feature
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