Best practices and tips for reporting

My reports

  • Use filters to surface interesting data quickly
  • Apply filters for date ranges of 30 days or more
  • Use shorter date ranges when possible
  • Reduce the number of dimensions in your reports
  • Exclude unneeded metrics from your reports to improve performance 


  • Use template to start new reports with pre-selected criteria


  • Create separate reports for different reporting purposes
  • Run ad hoc reports to view one-off results
  • Take advantage of the scheduled report feature
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