Publisher profiles and Buyer visibility

'Deals settings' make your inventory discoverable by Marketplace buyers
Publisher profiles has a new look!
A number of improvements have been introduced to Google Ad Manager.

Publisher profiles allow your network's inventory to be discovered in the Marketplace. The Marketplace provides a shopping-like experience for buyers to strike deals on inventory. Buyers can negotiate with your network for Programmatic Guaranteed, Preferred Deal, and Private Auction campaigns.

Sales and then Deals settings allow you to:

Notifications alert people in your network when important events occur during deal negotiations.

Publisher profiles

Every network has a parent publisher profile that represents all the inventory for a network. Child publisher profiles are optional. 

The initial state of a parent publisher profile is unpublished. You can edit, save, and preview a parent profile. Once you publish a parent profile, it cannot be unpublished. To remove your network from the Marketplace, change your buyer visibility settings

Child publisher profiles can be created with unique descriptions and marketing to brand different inventory across your network. For instance, you might own and operate a website for sports apparel and another for business attire. You can brand both these properties differently with different profiles. 

Like parent publish profiles, you can edit, save, and preview child profiles as many times as you want. Unlike parent publisher profiles, child profiles can be unpublished at any time.

Publisher information

Publisher information appears under a "Profile" tab containing the following:

  • Name
  • Domains associated with a profile
  • Logo
  • Contact information
  • Inventory description and why a buyer might want to partner with you
  • Audience

Separately, an "Overview" tab shows forecasted impressions for domains associated with a profile.


Profile name visible to Marketplace buyers. A parent publisher profile contains your network name by default. Your network name is configured under Admin and then Global settings and then Network settings. Profile names can be unique from network name and updated at any time. 


Domains represent the inventory you're authorized to sell. 

  • Most publishers configure domains from Inventory and then URLs
  • Scaled Partner Management publishers configure domains via Admin and then Scaled partner management and then Domains. You must declare domains before use. Domains classified as "Blocked" are not available to display in profiles.

A parent publisher profile is associated with all domains configured with your network. To remove or change a domain associated with a parent profile, configure domains from your network settings.

Child publisher profiles can represent any subset of domains configured for your network. Domains in a child profile can be added or removed at any time. 

Domains are displayed ONLY in child profiles, they aren't listed in a parent profile, so can't be removed or edited directly from a parent profile. When displayed, only domains are shown in a child publisher profile, not entire URLs.

For example, suppose you configure the following URLs in your network:

Only "" is available to add to a child profile and shown to Marketplace buyers. 

Domains are used in forecast overviews. For a parent profile, forecasts are based on your network’s configured domains. For child profiles, forecasts are based on domains added to a child profile. 

Child profiles and mobile apps

Child profiles for mobile apps, where the traffic exclusively serves from mobile apps and not domains, don't appear in the Marketplace. Child profiles must have traffic that serves from domains (websites) in order to appear. 

An optional logo can be uploaded to brand your parent profile or child profiles differently.

Images file types can be PNG, GIF, or JPG/JPEG. A 160x160 pixel image is recommended. Test that the image renders well as a 50x50 pixel thumbnail. Brand name doesn’t need to be included in the logo as the name specified for the profile is always visible near the logo image in a profile.

Message to buyers

This section enables you to summarize your network or brands, and frame your message to buyers, so they can determine whether or not to do business with your network or brands.

Below are suggested uses for each header.

  • Introduction: Describe the general business of your network or brand, along with the content types your network or brand publishes.
  • Why partner with us: Describe what's unique about your business or brands, and why you're different from others who are in a similar business or publish similar content. Include what buyers can achieve by partnering with you, what unique audiences you reach, or any other benefits.
  • Headlines: Achievements, statistics or metrics that can attract buyers, such as "Rated a Top-10 News Site" or "#1 Gaming Site for 20 Straight Months"

Sample content page URL

A URL that is representative of the content for your network or brand.


Additional information about the users who visit the domains associated the profile.

Contact information

Enter contact information, such as phone numbers/email addresses. Consider adding a link to a page with contact information.

This section also enables you to specify "Marketing and sales materials", where you can link to more information and a rate card, if desired.

Manage profiles

To find publisher profiles, navigate to Sales and then Deals settings and look for the "Publisher profile" section.

To create or edit a publisher profile:

  1. Sign in to Google Ad Manager.
  2. Navigate to Sales and then Deals settings.
  3. Find the "Publisher profiles" section.
  4. To create a new profile, click New profile and fill in the details. To edit a profile, click on its name and modify the details.
  5. Click Save.

If the profile is "Published," changes are published to the Marketplace and may take from 30 to 60 minutes to populate. From a profile details page, click Preview to see what your profile looks like to buyers.

To publish or unpublish a child profile:

Under the "State" column, toggle between "Published" and "Unpublished". Once you publish a parent profile, it cannot be unpublished. To remove your network from the Marketplace, change your buyer visibility settings.

Buyer visibility and notifications

Options for buyer visibility include:

  • All buyers can make offers to you (recommended)
  • No buyers can make offers to you
  • Only buyers you specify can make offers to you
  • All buyers except those you specify can make offers to you

When buyer visibility is set to "No buyers can make offers to you," no profile is visible in the Marketplace. If your visibility is set otherwise, then buyers can discover your publisher profile in the Marketplace.

Be sure to specify buyers under the "Only buyers you specify can make offers to you" option otherwise your profiles won't be discoverable. If buyers aren’t added under the "All buyers except those you specify can make offers to you" option, then all buyers can make offers to you.

Email notifications

Under "Notifications", enter emails or group aliases. The email or group aliases are added by default under "Seller contacts" for RFPs only. Notifications are sent to those emails when important events occur during negotiation. You can change the seller contacts specified in RFPs.

If emails or group aliases aren’t added, nobody in your network is notified via email when a buyer wants to start negotiation with your network.

Forecast overviews

A 7-day impression forecast is visible to buyers under a separate "Overview" tab. The "Overview" tab shows an impression forecast aggregated for all domains associated with a profile. For a parent publisher profile, it displays all domains/URLs in your network which you're authorized to sell. 

Impressions are broken down by data points that help buyers determine if your network is a good fit for their ad campaigns:

  • Demographics (gender, age, and geographic location) of visitors to your digital properties
  • Top sites and apps in terms of impressions
  • Verticals defined on your digital properties (for example,  "Art & Entertainment", "Science", "Home & Garden") 
  • Format (video, display) and device (mobile, tablet)

Forecast overviews can be visible for unpublished parent profiles

Setting buyer visibility to anything other than "No buyers can make offers to you" makes the "Overview" tab for your parent profile visible to buyers—even if your parent profile is not yet published. In such a case, the name displayed in the Marketplace for your parent profile is the "Network display name" as set under Admin and then Global settings and then Network settings.

Best practice suggests buyer visibility be set to "No buyers can make offers to you" until you publish your parent profile.

When a child publisher profile is unpublished, that profile and its "Overview" tab is completely removed from the Marketplace.

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