Report on performance

Report currency and how it works

Available for Historical (Beta)  and Ad Exchange historical reports 

To better understand how your ad inventory performs across all countries in which you operate, you can view your reporting performance data in the currency of your choice. This strategic information helps you recognize your performance as a whole.

You can select a report currency when you create a Historical report or an Ad Exchange historical report.

If you view reporting data in different currencies, the currency in which you are paid is not affected. In other words, a report viewed in another currency does not change the currency associated with your Ad Manager account.

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Check supported currencies
  • AED United Arab Emirates Dirham
  • ARS Argentine Peso
  • AUD Australian Dollars
  • BGN Bulgarian Lev
  • BND Brunei Dollar
  • BOB Bolivian Boliviano
  • BRL Brazilian Real
  • CAD Canadian Dollars
  • CHF Swiss Francs
  • CLP Chilean Peso
  • CNY Yuan Renminbi
  • COP Colombian Peso
  • CZK Czech Koruna
  • DKK Denmark Kroner
  • EGP Egyptian Pound
  • EUR Euros
  • FJD Fiji Dollar
  • GBP British Pounds Sterling
  • HKD Hong Kong Dollars
  • HRK Croatian Kuna
  • HUF Hungarian Forint
  • IDR Indonesian Rupiah
  • ILS Israeli Shekel
  • INR Indian Rupee
  • JOD Jordanian Dinar
  • JPY Japanese Yen
  • KES Kenyan Shilling
  • KRW South Korean Won
  • LKR Sri Lankan Rupee
  • LTL Lithuanian Litas
  • MAD Moroccan Dirham
  • MXN Mexico Peso
  • MYR Malaysian Ringgit
  • NOK Norway Kroner
  • NZD New Zealand Dollars
  • PEN Peruvian Nuevo Sol
  • PHP Philippine Peso
  • PKR Pakistan Rupee
  • PLN Polish New Zloty
  • RON New Romanian Leu
  • RSD Serbian Dinar
  • RUB Russian Rouble
  • SAR Saudi Riyal
  • SEK Sweden Kronor
  • SGD Singapore Dollars
  • THB Thai Baht
  • TND Tunisian Dinar
  • TRY New Turkish Lira
  • TWD New Taiwan Dollar
  • UAH Ukrainian Hryvnia
  • USD US Dollars
  • UYU Uruguayan peso
  • VEF Venezuela Bolivar Fuerte
  • VND Vietnamese Dong
  • ZAR South African Rand

Select a currency for your report

  1. Sign in to Google Ad Manager.
  2. Create a report
    Note: Under “Report type,” be sure to select Historical or Ad Exchange historical
  3. Under “Report currency,” clickExpandand select a currency from the list.
    All supported currencies are listed. Your account’s currency is selected by default.
  4. Finish creating your reportand thenclick Run.

About exchange rates

Important: Monetary values reported when you change between currencies may be somewhat inaccurate due to natural currency fluctuations between exchange rates.

When you report on a single day

When you report on a single day, the different currencies use the final exchange rate from the day before the event, not the report.

  • Example: On May 5, you run a report for May 2. The conversion rate from May 1 is used.
When you report on a date range

In reports that cover more than one day, the currency conversion is applied to each day and then aggregated, unless the “Date” dimension is added.

  • Example: On June 10, you run a report in Euros for a date range from June 2 to June 3. If the Euro closed at $1.17 USD on June 1, and $1.18 USD on June 2, the report uses the $1.17 Euro-to-USD exchange rate for June 2 revenue metrics, and $1.18 for June 3. If “Date” is not in the dimension list, the converted metrics are aggregated.

Exception: The “Bid range" dimension in Historical and the "Bid ranges (gross)" dimension in Ad Exchange historical use the rate of the second from last date of a range.

  • Example: If the date range is July 1 to July 5, all ranges are converted to the rate on July 4.

How currency selection impacts reports

All available dimensions are supported and compatible with currency. The following metrics are directly impacted and reflect any change in currency selection.

Historical reports

Dimension: Bid range

Metrics:

  • Total metrics family
    • Total CPM and CPC revenue
    • Total CPM, CPC, CPD, and vCPM revenue
  • Ad server metrics family
    • Ad server average eCPM
    • Ad server CPM and CPC revenue
    • Ad server CPM and CPC revenue (gross)
    • Ad server CPD revenue
    • Ad server CPM, CPC, CPD, and vCPM revenue
    • Ad server CPM, CPC, CPD, and vCPM revenue (gross)
    • User list cost
    • Ad Server Active View Revenue
  • AdSense metrics family
    • AdSense revenue
    • AdSense average eCPM
    • AdSense Active View Revenue
  • Ad Exchange metrics family
    • Ad Exchange revenue
    • Ad Exchange average eCPM
    • Ad Exchange Active View Revenue
  • Yield group metrics family
    • Yield group estimated revenue
    • Yield group estimated CPM
    • Mediation third-party eCPM
  • Conversions metrics family
    • Advertiser view-through sales
    • Advertiser click-through sales
    • Total advertiser sales
    • CPA revenue
  • Bid metrics family
    • Average bid CPM
Ad Exchange historical reports

Dimension: Bid ranges (gross)

Metrics:

  • Standard metrics family
    • Ad request eCPM
    • Matched eCPM
    • Estimated revenue
    • Ad eCPM
  • Bid metrics family
    • Average bid CPM (gross)
    • Estimated earnings from bids
    • Winning bid CPM (gross)
    • Close CPM
  • Third-party metrics family
    • Third-party eCPM
    • Third-party Estimated revenue
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