Allow gambling and betting ads

The Gambling & Betting (18+) restricted category Includes online gambling and location-based gambling ads that are only shown to users in regions where gambling is legal. Learn how to allow these ads.

Due to local laws, we strongly suggest that publishers do not opt in to receiving gambling ads if their primary site audience is intended for individuals under 18 years of age (e.g., kids' game sites, high school education sites).
These gambling-related categories are already allowed on the Google Display Network except where disallowed by law:
  • Financial spreadbetting
  • Competitions/sweepstakes
  • Location-based gambling
  • Fantasy sports
  • Offline gambling accessories

These gambling-related categories will potentially be allowed to run on your site when you opt in, depending on your country and the country in which the end-user is viewing your pages:

  • Bingo
  • Lotteries
  • Online casino games
  • Tips, odds and handicapping
  • Education/supplemental materials
  • Bonus codes
  • Sports Betting

Russia, Slovenia, and Poland are lottery-only. Many other specific restrictions apply to a number of countries based on their legal requirements.

Was this helpful?
How can we improve it?