Create rate cards

Introduction to creating rate cards

What is a rate card?

DFP admin content This article is for administrators or roles with similar permissions

Rate cards allow you to specify what inventory can be sold at what price points. When you create a rate card you specify:

  • Products that belong to that rate card (which contain inventory to be sold)
  • Starting price at which those products can be sold
  • Premium charges for custom targeting or delivery
  • Sales teams that have access to the rate card
  • Business rules or a "workflow" that apply to proposals based on rate card
  • Currency under which products are sold
  • Pricing model (which determines how agency commission is calculated)

The starting price (referred to in Ad Manager as the product rate) can be different for various products in a rate card. You are not bound to one product rate for all products in a single rate card. The value is a "starting price" because the final price can vary depending on premium charges or discounts applied to a proposal during negotiation.

Brief on how rate cards come into play in a transaction

A sales representative selects a rate card from the catalog. This selection filters the catalog for the products (and therefore inventory) that belong to the rate card. Sales representatives can then select from products available. When the a product is added to a proposal, Ad Manager copies the settings and targeting in products to the proposals as a proposal line item. The proposal line item represents the inventory being sold to a buyer.

You can learn more about how sales representatives work with proposals and proposal line items in the Build proposals guide.

The following series of articles provides information about rate cards. They'll guide you through understanding rate cards and how to create and configure their details. We'll cover the following topics in this guide:

Was this article helpful?
How can we improve it?