Use content bundles for targeting

Content bundles are targetable groups of videos that you can assemble based on filters or by selecting individual videos, or both. Bundles are automatically updated as new metadata that matches their criteria is ingested. For example, you could create a content bundle called "Kittens" based on a combination of metadata and manually-added videos, and then target ads for cat toys to that bundle.

Create content bundles

  1. Sign in to Google Ad Manager.
  2. Use filters to search for video content.
  3. Click Add to bundle and either choose an existing bundle or New bundle.
  4. Enter a name and click Save.

Edit content bundles

  1. Sign in to Google Ad Manager.
  2. Click Video and then Content bundles.
  3. Open the bundle to edit, and click to view the videos in that bundle.
  4. To edit or remove a specific video:
    1. Select the checkbox next the video that you'd like to edit.
    2. Click Activate, Deactivate, Remove from bundle or More actions and then Archive, Unarchive or Use source settings.
  5. To edit the filtering criteria of the bundle:
    1. Click to view the bundle settings, then:
      • Change the bundle’s name or description.
      • Edit or add filters that determine which videos are included in the bundle. Note that as you change filters, the count of matched content is updated in real time.
      • Make changes to which content is explicitly included or excluded.
    2. Click Save.

Target line items to content bundles

Target bundles by selecting Video content and then Bundles in the “Add targeting” picker.

Learn more about creating video line items.


Report on video content bundles

When you create a report for video, you can include the "Content bundle" dimension. Your report shows all bundles where the content appeared, not only the targeted bundles.
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