Studio

Integrate Studio creatives with third-party reporting and analytics

This article is specific to Google Ad Manager and Studio V2 users.
This feature might not be enabled in your Ad Manager environment. For more details, talk to your manager or a Google Marketing Platform representative.

You can integrate Studio creatives with reporting and analytics outside of Google Ad Manager by implementing third-party tracking URLs. You can implement four kinds of tracking in Ad Manager:

  • Third-party impressions
  • Third-party click-throughs
  • Survey URLs
  • Multiple survey URLs

Third-party impressions

To implement third-party impression pixels in a Google Ad Manager 360 Studio creative:

  1. Open the creative in Ad Manager.
  2. In the creative's "Settings" tab, paste the impression pixel (URL only; don't include the <script> code) into the "Third-party all impressions URL" field.
  3. Click Save.

Third-party click-throughs

To implement third-party redirects (clickthrough URLs) in a Studio creative:

  1. Open the creative in Ad Manager.
  2. In the "Tracking events" tab, find the event for the clickthrough, or exit, you would like to update.
  3. In the Destination URL column, click the "Destination URL" field for the exit you want to update. This will make the cell editable.
  4. Paste the main redirect URL.
  5. Click Save.

Survey URLs

  1. Open the creative in Ad Manager.
  2. In the creative's "Settings" tab, paste the survey URL (URL only; don't include the <script> code) into the "Survey URL field".
  3. Click Save.

The survey URL must be JavaScript-based. If the survey URL is a 1x1 image pixel, paste it into the "Third-party impressions" field so it can be called as an image pixel instead of JavaScript.

Multiple survey URLs

Ad Manager provides one field for implementing survey URLs. If you need to call multiple survey URLs, use the Multiple survey URL creator to automatically create a multi-survey URL link for use in DCM and Ad Manager.

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