Follow along: Blog | YouTube | X | Optimization tips
Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Report and optimize
Enable Data Transfer via Advanced Features
Data Transfer can now be activated via Advanced features by all Ad Manager 360 networks with an active billing setup. This optional premium feature allows publishers to access event-level data for precise, multi-dimensional analysis of campaign performance. To gain access, users with admin roles can review and accept the contracting terms and pricing structure through the Advanced features section of Ad Manager. To learn more, visit Explore Data Transfer reports and Turn on Advanced Features.
New Data Transfer fields
We’ve added the following new fields to Data Transfer:
- IpAddress: The IP address associated with the ad slot request.
- LandingPageDomain: Shows performance by landing page domain URL.
- PpidStatus: Indicates the valid PPID (Publisher provided identifier) status on a given ad request. Covers both reservation and programmatic traffic.
- AdvertiserVertical: Shows performance by specific advertiser categories, such as Arts & Entertainment and Travel & Tourism. Helps understand performance across different advertiser segments.
- BrandName: Name of the brand, as classified by Google, associated with a creative transacted through Ad Exchange and Exchange Bidding, including Programmatic Guaranteed and Preferred Deals. Classification is non-exhaustive.
- PricingRule: The pricing rule (formerly "unified pricing rule") used to set the price applied to programmatic demand. Shows the best eligible pricing rule, which may not be the applied pricing rule or the rejection reason. Other factors or rules could cause a bid's rejection.
- VideoPlacement: The type of video placement as defined by the updated IAB definition. The values of "in-stream" and "accompanying content" are declared via publisher inputted URL parameters. The values of "interstitial" and "no content" are populated automatically based on the declared inventory type. The video placement dimension only applies to backfill traffic.
Learn more about Data Transfer fields.
Manage network settings
Change to network slate default setting location
To improve your experience in the Ad Manager interface, the network slate default setting has moved from “Delivery settings” (under “Admin”) to “Video and audio settings” (also under “Admin”). To locate the setting, click Admin, then Video and audio, and scroll down to the “Slate default” field. This update centralizes video-related configurations for easier access. Learn more about network slates.
Coming soon
Finalize your migration to Interactive reports
In Ad Manager "Reporting," Interactive reports will replace Reports on June 1, 2026.
Interactive reports, available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Interactive reports now includes all legacy report types, dimensions, and metrics being migrated. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.
Sunset of the "Backwards" web interstitial trigger
Starting June 15, 2026, navigating backward using a browser's back button will no longer trigger an Ad Manager web interstitial across any supported browsers (including Chrome, Edge, and Opera). This update applies automatically to all publishers opted into the "Backwards" trigger and requires no publisher action. The change ensures compliance with Google Search's new policy against "back button hijacking."
Updated Ad Manager side navigation
We’re rolling out a positive, functional update to the side navigation interface to better align with Ad Manager's primary workflows and capabilities. It will be easier for publishers to find what they need, requiring fewer clicks to access the most used features. Note this is strictly an interface change and doesn’t impact product functionality. This update will rollout on May 19, 2026, for Ad Manager publishers, and on June 2, 2026, for Ad Manager 360 publishers.