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Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can check the archive.
Manage Inventory
Protections block for Video Games (Casual & Online) sensitive category will be deprecated soon
On May 15, 2025, we started to remove the "Video Games (Casual & Online)" sensitive category from Protections and pricing rules. With this change, you can no longer block ads from video games, online games, and downloadable games using the "Video Games (Casual & Online)" sensitive category.
- If you don't have any existing blocks or pricing rules that use this category: You don't need to take any action. On May 15, 2025, we removed the "Video Games (Casual & Online)" category from Google Ad Manager.
- If you do have existing blocks or pricing rules that use this category: Starting June 15, 2025, the sensitive category "Video Games (Casual & Online)" will no longer be available in Google Ad Manager. This means that you will not be able to block ads from video games, online games, and downloadable games using the "Video Games (Casual & Online)" sensitive category in Protections or set pricing rules specifically for the "Video Games (Casual & Online)" sensitive category. If you have any existing protections that block this category or pricing rules set for this category, then these will no longer apply. If these protections or pricing rules block or apply to other criteria, those will still apply.
You can still use the "Video Games, Consoles & Accessories" and "Online Games & Puzzles" general categories or their subcategories in Protections to block ads from video games, online games, and downloadable games if you believe these types of ads are unsuitable for your users.
Traffic and deliver ads
Server-side unwrapping for VAST
Server-side unwrapping for VAST redirects has been launched to open beta. Allowing unwrapping on the server may help increase revenue by reducing unresolved VAST redirects that prevent ads from serving. Learn more about server-side unwrapping.
New video skippability setting
We are adding a new skippability setting for reservation video line items to help publishers accurately forecast skippable and non-skippable campaigns. Learn more about the skippability setting.
Add a "custom choice" user choice in Offerwall
Adding a custom choice allows you to implement your own monetization solution as an additional user choice on Offerwall messages. For example, allow site visitors the option to purchase a subscription. For more details, visit Set up a custom user choice.
Add "Supertab.co" in Offerwall
Adding the Supertab.co (third-party) choice allows publishers to offer site visitors a way to subscribe or pay a fee to access content for a set period of time. This choice uses an integration with the third-party company Supertab.co. For more, visit Set up the Supertab.co (third-party) user choice.
Offerwall monetization is now supported on unconsented traffic
Google Ad Manager has expanded Offerwall support, now enabling publishers to monetize traffic where user consent has not been obtained. For a user who has not consented, the Rewarded ad choice will serve limited (EEA traffic) or non-personalized ads (US states opted-out traffic). Other available choices, custom choice and Supertab, will also be available on unconsented traffic and provide a new avenue beyond serving limited or non-personalized ads (NPA).
Report and optimize
Interactive reports: Updates based on your feedback
We’ve been working to address feedback received from you, our users. We have recently made improvements to the performance of filter pickers, including filtering by Ad unit ID (exact ID only, no partial matching). We have also introduced the following dimensions and metrics:
- Dimensions: App SDK version, Auction package deal, Child network, Child network code, Child network ID
- Metrics: Invoiced impressions, Invoiced unfilled impressions, Total fill rate
Coming soon
Upcoming changes to the commonly used set of ad technology providers
The commonly used set of ad technology providers will be updated on or after June 2, 2025, to reflect the ad technology providers that work most closely with publishers globally, based on data we have collected from all programmatic demand sources, as well as meeting our privacy standards. After this date, the list will be periodically updated, and you will be able to find the up-to-date version of the list at Ad technology providers.
You can view the controls and the list of ad technology providers in your account on the European regulations settings page in Privacy & messaging. If you want to prevent automatic updates, select Custom ad partners. This will create a custom list pre-filled with your current selections, which you can then modify as needed.
Details on the migration to Interactive reports
In Ad Manager "Reporting," Interactive reports will replace Reports in 2026.
Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Throughout the migration, we'll continue adding dimensions and metrics to Interactive reports. For any dimensions or metrics you'd like added to Interactive reports, please share your suggestions. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.