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Welcome to the Google Ad Manager release notes, your destination for staying informed about our latest platform updates, system enhancements, and new feature rollouts.
These announcements are usually published every other Monday, so we recommend bookmarking this page and checking back bi-weekly to see what's new. For previous releases, you can review the archive.
Manage inventory
New web interstitial trigger: "On clicking continue"
Starting July 15, publishers can opt in to a new web interstitial behavior, "On clicking continue." Through this new trigger, Ad Manager introduces a "Continue" button that blurs the subsequent page content. This encourages users to click to reveal the rest of the material. To opt in to the new trigger, in Ad Manager, click Inventory, then Network settings, and then select the desired trigger. For more information on implementation, visit Traffic web interstitials.
Understanding SafeFrame and managing your settings
Publishers can turn SafeFrame off for Authorized Buyers, Open Bidding, and Google demand using new controls within Demand Channel settings. These controls also offer an optimized setting that, when selected, turns SafeFrame off if a meaningful portion of your Header Bidding traffic serves into a friendly iframe. Demand Channel settings also offer the use of Override Groups as a way to apply the different settings from the demand channel to a subset of bidders, and are an effective way to manage bidder trust levels.
These updates allow you to consistently apply settings across your programmatic stack, similar to the controls often available for Header Bidding partners. For additional information, visit Understanding Safeframe and managing your settings. We are rolling out these changes in phases. Publishers will be able to use the control to determine their settings starting July 14, and those settings will take effect starting August 12.
New archive feature for Private Auction deals
You can now archive specific Private Auction deals and use filters based on archival state. This feature is limited to deals that are not currently active or pending. Learn more about archiving deals.
Traffic and deliver ads
Support for pause ads on live streams
Publishers can now enable "pause ads" for their live stream. A new toggle in your live stream settings allows you to add an OTT ad tag URL to serve ads when a viewer pauses a live stream. Learn more about pausing ads.
Collapsible anchor ads scaling to desktop and tablet
Starting July 15, collapsible anchor ads for web will extend support to both desktop and tablet traffic. Collapsible anchor ads appear at half of the screen height. Users can immediately collapse them to the standard anchor size. Learn how to enable collapsible anchor ads for your inventory.
Report and optimize
Data Transfer available to all Ad Manager networks via Advanced Features
Data Transfer can now be activated via Advanced features for all Ad Manager networks, including Small Business, with an active billing setup. This optional premium feature allows publishers to access event-level data for precise, multi-dimensional analysis of campaign performance. Previously, Data Transfer was available for Ad Manager 360 only.
To gain access, users with admin roles can review and accept the contracting terms and pricing structure through the Advanced features section of Ad Manager. To learn more, visit Explore Data Transfer reports and Turn on Advanced Features.
Other product or Help Center updates
AI labeling regulations
In response to emerging global regulations, Google is introducing tools to help advertisers identify and label AI-generated ad creatives beginning July 13. For publishers, these AI labels may appear on creatives served to their properties when coming from Google demand (Google Ads, Display & Video 360). Google's sell-side platforms do not offer AI labeling features.
For more details on the Google publisher product approach to these regulations, guidance for specific ad formats, and next steps, visit Navigate AI labeling regulations.
Coming soon
Reminder: Deprecation of Reports tool
The legacy Reports tool will soon be removed from the Ad Manager interface. Make sure you’ve fully migrated all saved reports to Interactive reports.
New format settings
To simplify format management, Ad Manager is consolidating format-related controls into a single, dedicated tab, which you can navigate to by clicking Inventory, then Inventory rules, and then Format settings. As part of this update, "Size settings" will be renamed to "Format settings." Existing format controls, such as High-engagement ads, will move from "Video settings" to this tab, and relevant targeting dimensions will be added to provide more granular control. All affected video rules will be automatically migrated to the new tab, with no impact on ad serving. To learn more, visit Programmatic inventory rules for formats.
