Release notes for Google Ad Manager

What's new on May 3, 2021

Traffic and deliver ads

Bulk Ad unit mappings now available

You can now upload multiple Ad unit mappings with a CSV file. This provides a way for you to connect multiple ad units to an ad network’s specific values, such as ad format and environment.

Funding choices is moving to Ad Manager starting June 1st

Your GDPR messages and settings from Funding Choices are moving to the new Ad Manager Privacy & messaging page. We’re merging the vendors you previously selected in Funding Choices EU consent messages with your ad tech providers from the Ad Manager EU user consent page. New users will see the combined list in all your GDPR messages. Review your vendors and ad tech providers before June 1st in Funding Choices and Ad Manager to make any needed adjustments.

Report and optimize

New counting method for Mobile app direct-sold impressions

Starting this month, Mobile app direct-sold impressions begin counting when one or more pixels of the ad creative is visible on a device's screen. Learn about changes to mobile app impression counting.

Other product or Help Center updates

Update to allowed countries for alcohol and gambling promotion

Google Ad Manager Publishers in alcohol promotion allowed countries and gambling promotion allowed countries can now opt in to receiving alcohol and gambling ads.


Coming soon

  • ATP declaration control for reservations is moving
    To improve user experience, the Declare ad technology providers for reservation creatives control will be relocated from the “EU user consent” page to the “Delivery” page in the Admin section. This change will not impact serving behavior.

  • New process for app review and approval
    In mid-2021, we will introduce a new process for reviewing and approving mobile apps that are newly linked to an app store. Once launched, all new mobile apps linked to supported app stores will need to be reviewed and approved to lift the ad serving limit. We recommend you claim your mobile apps as soon as they’re listed in an app store to avoid interruptions in ad monetization.

  • Fill more impressions with mobile fallback ads
    Activating mobile fallback ads will maximize the likelihood of filling an impression opportunity. With fallback, Ad Manager will determine the eligibility of ads served through line items, rank them accordingly, and return a slate of ads, rather than just one.

See previous release notes

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