ATP declaration control for reservations is moving
To improve user experience, the Declare ad technology providers for reservation creatives control will be relocated from the “EU user consent” page to the “Delivery” page in the Admin section. This change will not impact serving behavior.
New process for app review and approval
In mid-2021, we will introduce a new process for reviewing and approving mobile apps that are newly linked to an app store. Once launched, all new mobile apps linked to supported app stores will need to be reviewed and approved to lift the ad serving limit. We recommend you claim your mobile apps as soon as they’re listed in an app store to avoid interruptions in ad monetization.
New counting method for Mobile app direct-sold impressions
Beginning May 3, Mobile app direct-sold impressions will begin counting when one or more pixels of the ad creative is visible on a device's screen. Learn about changes to mobile app impression counting.
Fill more impressions with mobile fallback ads
Activating mobile fallback ads will maximize the likelihood of filling an impression opportunity. With fallback, Ad Manager will determine the eligibility of ads served through line items, rank them accordingly, and return a slate of ads, rather than just one.