Release notes for Google Ad Manager

What's new on June 21, 2022

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Traffic and deliver ads

Header bidding in yield groups (Beta) 

We launched header bidding in yield groups. This beta release enables Ad Manager 360 publishers to integrate their header bidding demand directly into yield groups.

Additional settings for video ad break templates (Beta)  

Video ad pods prioritize the serving of ad spots based on revenue by default. Ad break templates now allow you to set the “Ad spot prioritization” to "Position" and specify the “Fill order direction” — either "Left to right," "Right to left," or "Edge to center." This primarily dictates the fill order of optional ad spots.

Report and optimize

Query migration for Ad Exchange Historical report type queries

To help you migrate from the Ad Exchange Historical report type (deprecated), we’ve created new saved queries in the Historical report type that mirror the data retrieved from the Ad Exchange Historical report type. To help you distinguish between Ad Exchange Historical and Historical reports, a “(migrated)” label has been added to the Historical report name. Emails have been sent for both the Ad Exchange Historical and Historical saved report users.


Coming soon

  • Update to Active View measurement
    Active View is switching from a proprietary viewability measurement technique to using the Open Measurement (OM) SDK for mobile app display inventory in Ad Manager. This change brings Active View in line with the industry standard. Some publishers may see a change in mobile app display measurability and viewability. This change only impacts Active View measurement on mobile app inventory. To learn more and follow the Open Measurement standard on obstructions, visit the Open Measurement with Mobile Ads SDK (iOS | Android).
  • Additional Ad Manager report dimensions in Data Studio
    More dimensions from the Ad Manager Historical report type will soon be enabled for the Data Studio Connector. For a complete list, filter the list of Ad Manager report dimensions or report metrics by Data Studio Connector.
  • Upcoming enforcement of app-ads.txt for CTV inventory
    Starting in July, buyers will begin to enforce the Interactive Advertising Bureau (IAB) standard for inventory transparency, app-ads.txt for Connected TV (CTV) inventory. It is highly recommended to correctly set up your app-ads.txt file for all relevant CTV app stores. Additionally, we added support for the IAB inventorypartnerdomain specification that helps CTV publishers engaging in inventory sharing practices better manage their app-ads.txt files. Learn more about ads.txt/app-ads.txt and inventory sharing partners.
  • Ad-serving Protections for Teens policy update
    As previously announced, Google is expanding ad-serving protections for teens globally. The protections will apply on Google Accounts of people above the digital age of consent but under 18 years of age (“teens”), and are in addition to protections already rolled out across Europe and Australia. With the launch of this new teen ads policy, we will:
    • Disable ads personalization
    • Disallow sensitive categories from serving

    Depersonalization will occur across all products, and creative ad filtering will be applied on Ad Manager, AdSense, and AdMob. We will begin enforcing the policy August 15, 2022. 

    Previous protections established in response to child-directed regulations, such as the Children’s Online Privacy Protection Act (COPPA), Age Appropriate Design Code (AADC), and the Australia Online Safety Act (AU OSA), will continue to apply where relevant. 

    Please review this policy to understand which ad categories may be restricted for teens. While you may notice an impact on performance, there is no action required on your part.

  • Cost of Latency insight card deprecation
    The Cost of Latency insight card on the Ad Speed tab of the Home dashboard will be deprecated at the end of July 2022. Please save your current data if you’re interested in retaining this information before this insight card is removed from Ad Manager on July 31.


See previous release notes

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