What's new in Google Ad Manager
Traffic and deliver ads
Simplified smaller ads
We’re starting to roll out the simplified process to serve creatives that are smaller than the original inventory size. Previously, you used the flexible sizes Ad Exchange rule type to determine how small of a creative you’d accept, or to opt out of smaller sizes altogether. Once ad slot contraction is activated for you, Google will automatically choose an appropriate range of smaller sizes that maximizes revenue while preserving user experience. The legacy flexible sizes rules and UI will be removed once ad slot contraction is activated. Learn more
Report and optimize
New Query Tool metrics
Four new metrics have been added to Ad Manager Query Tool. These include "Ad server tracked ads," "Ad server unfiltered tracked ads," "Ad server begin to render impressions," and "Ad server unfiltered begin to render impressions." Learn more
Changes to counting methodology for “Total code served count” and “Unfilled impressions” mediation metrics
As we continue to improve Ad Manager Reporting, we’ve increased the accuracy of some mediation metric counting methodologies. Due to increased precision, you may notice a decrease in “Total code served count” and “Mediation fill rate” and an increase in “Unfilled impressions” when compared to the previous methodologies.
Ad Exchange Data Transfer fields will be deprecated soon
Ad Exchange click metrics, creative conversion events, and view termination events will be removed from Ad Exchange Data Transfer files soon. Additionally, Programmatic Guaranteed and Preferred Deals Ad Manager metrics will no longer be available in Ad Exchange Data Transfer files. Ad Manager Data Transfer files aren’t affected by this change.
GPT passback function will be deprecated soon
Beginning on November 12, we will be deprecating GPT’s
defineOutOfPagePassback()API functions in order to remove synchronous behavior. If you want to use a passback from a 3rd party ad server, use a standard Google Publisher Tag written into an iframe. Learn more