Release notes for Google Ad Manager

What's new on August 1, 2022

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Traffic and deliver ads

Test web interstitials with manual experiments

You can now test web interstitials on your inventory by running a manual experiment. This allows you to test web interstitials before committing developer resources to tagging. To create a manual experiment for web interstitials, select the "Formats" type.

MoPub sunset from the Ad Manager platform on August 1st

After completing its acquisition of MoPub, AppLovin recently sunsetted the MoPub platform. All MoPub ad source instances in the Ad Manager platform have been automatically paused and will be removed from Ad Manager yield groups on August 1, 2022.

Manage network settings

Enforcement of app-ads.txt for CTV inventory

Starting in July 2022, buyers began to enforce the Interactive Advertising Bureau (IAB) standard for inventory transparency, app-ads.txt for Connected TV (CTV) inventory. It is highly recommended to correctly set up your app-ads.txt file for all relevant CTV app stores. Additionally, we added support for the IAB inventorypartnerdomain specification that helps CTV publishers engaging in inventory sharing practices better manage their app-ads.txt files. Learn more about ads.txt/app-ads.txt and inventory sharing partners.

Report and optimize

Cost of Latency insight card deprecation

The Cost of Latency insight card on the Ad Speed tab of the Home dashboard was deprecated and removed from Ad Manager on August 1, 2022.


Coming soon

  • Update to Active View measurement
    Active View is switching from a proprietary viewability measurement technique to using the Open Measurement (OM) SDK for mobile app display inventory in Ad Manager. This change brings Active View in line with the industry standard. Some publishers may see a change in mobile app display measurability and viewability. This change only impacts Active View measurement on mobile app inventory. To learn more and follow the Open Measurement standard on obstructions, visit the Open Measurement with Mobile Ads SDK (iOS | Android).
  • Ad-serving Protections for Teens policy update
    As previously announced, Google is expanding ad-serving protections for teens globally. The protections will apply on Google Accounts of people above the digital age of consent but under 18 years of age (“teens”), and are in addition to protections already rolled out across Europe and Australia. With the launch of this new teen ads policy, we will:
    • Disable ads personalization
    • Disallow sensitive categories from serving

    Depersonalization will occur across all products, and creative ad filtering will be applied on Ad Manager, AdSense, and AdMob. We will begin enforcing the policy August 15, 2022. 

    Previous protections established in response to child-directed regulations, such as the Children’s Online Privacy Protection Act (COPPA), Age Appropriate Design Code (AADC), and the Australia Online Safety Act (AU OSA), will continue to apply where relevant. 

    Please review this policy to understand which ad categories may be restricted for teens. While you may notice an impact on performance, there is no action required on your part.

  • Web interstitials for Open Bidding
    You'll be able to traffic web interstitials in Open Bidding. Interstitials are full-page web ads that appear between page views. Support for interstitials in Open Bidding will potentially expand the competition for these impactful ads that respect Better Ads Standards.


See previous release notes

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