What's new in Google Ad Manager

Release notes for February 11, 2019

Manage inventory

AdSense ad type and style selections are retired

When you opt to give AdSense buyers access to your unsold inventory, those ad units now automatically serve all relevant ad types and use the optimal ad styles. As a result, we removed the AdSense ad type and ad style settings from Ad Manager. Learn more

Report and optimize

Filter the Overview home dashboard by inventory type

A new inventory filter has been added to the Overview home dashboard. You’ll be able to access it from a drop-down menu at the top of the dashboard. The filter will be set to “All inventory” by default.

 

Coming soon

  • Publisher managed creatives for Programmatic Guaranteed
    Publisher managed creatives allows you to host creatives in Ad Manager for Programmatic Guaranteed campaigns. They allow you to sell custom formats, use creative management tools, and ensure creatives fall under the same policy as direct reservations.

  • Impression counting method dimension
    The "Impression counting method" dimension will soon become available for use in reports. It will identify the methodology used to count impressions being reported on. Possible values are Downloaded, Displayed, and Begin-to-render.

  • Updates to the AudienceSegmentIds field for Data Transfer
    Previously, the AudienceSegmentIds field displayed IDs for all matched user lists (up to 35 total). To make the values in this field more useful for you, it will soon show only the user list IDs that were used for targeting. Learn more

  • Filter the Overview home dashboard by inventory type
    A new inventory filter will be added to the Overview home dashboard. You’ll be able to access it from a drop-down menu at the top of the dashboard. The filter will be set to “All inventory” by default.

  • Delay rendering on hidden pages on mobile devices
    Beginning February 28, Ad Manager will delay the rendering of below-the-fold ads on background tabs on mobile devices. These below-the-fold ad slots will begin rendering when the user brings the background tab into focus. This change reduces resource consumption for users and improves viewability rates by decreasing the volume of non-viewable ads.

  • Request video ads from third-party exchanges
    Beginning February 28, you’ll be able to serve video ads from third-party exchanges in Exchange Bidding for desktop, mobile web, and mobile app inventory. In addition, you'll be able to send key-values to exchange partners, and to report on Exchange Bidding performance.

  • Activation of ad experience controls
    Ad experience controls will soon be live, and the related legacy rules will be removed. Please check your settings now. These controls allow you to manage programmatic eligibility for all ad experiences in one place. Learn more

  • Rendering of synchronous GPT tags no longer supported
    On December 3, we have deprecated the ability for GPT to render ads synchronously. This means that the API methods enableSyncRendering() and enableAsyncRendering() are no longer supported, but they will continue to function until April 2, 2019. Learn more

    On April 2:

    • We’ll completely remove the functionality.
    • Calls to enableSyncRendering() or enableAsyncRendering() will result in a JavaScript error.
    • GPT will only render ads asynchronously. Asynchronous ad rendering results in a better user experience. Learn more

See previous release notes