Traffic and deliver ads
Browser targeting in unified pricing rules
You can now target by browser in unified pricing rules. This provides even more granularity and flexibility when selecting which programmatic demand to apply to a certain target CPM or floor price.
Report and optimize
Expanded reporting for Programmatic deal ID and Programmatic deal name dimensions
Programmatic deal ID (previously Deal ID) and Programmatic deal name (previously Deal name) are now compatible with core dimensions and metrics.
Other product or Help Center updates
Update to Google Ad Manager Partner Guidelines: Encrypted signals from publishers
In July 2021, the Google Ad Manager Partner Guidelines were updated with guidance for the new encrypted signals from publishers feature (currently in beta, not yet available to all users), including requirements for use of the encrypted signals from publishers feature and related policies to which that use must adhere. Review the updated change log.
New process for app review and approval
In mid-2021, we will introduce a new process for reviewing and approving mobile apps that are newly linked to an app store. Once launched, all new mobile apps linked to supported app stores will need to be reviewed and approved to lift the ad serving limit. We recommend you claim your mobile apps as soon as they’re listed in an app store to avoid interruptions in ad monetization.
Rename “Ad Exchange rules” to “Inventory rules”
To better align with current product terminology, we will rename “Ad Exchange rules” to “Inventory rules.” The functionality of new and existing rules will remain unchanged.
Audience Explorer (Beta)
The new audience explorer tab for Ad Manager 360 will help you better understand, manage, and leverage your first-party audience segments by exposing additional segment details. These details can help you reach audiences more precisely to maximize yield.