What's new in Google Ad Manager
Traffic and deliver ads
Ineligible bids in Private Auctions now submitted to the Open Auction
Bids rendered ineligible due to mismatched inventory sizes or creative restrictions in the Private Auction are now submitted to the Open Auction (abiding to Open Auction pricing and blocking rules) to maximize your overall revenue. Learn more
AdMob deprecated from the yield partner list in yield groups
Starting October 18th, AdMob (Mobile SDK mediation) is no longer available as a yield partner for new yield groups. Existing yield groups that include AdMob as a yield partner will continue to serve ads as intended. Learn more
Report and optimize
Optimized pricing for Private Auctions
Optimized pricing has now been expanded to Optimized Private Auctions. Optimized pricing applies to Private Auctions where Allow Open Auction buyer optimization has been enabled. Optimized pricing was previously released for Open Auction transactions. Expansion of optimized pricing further increases the yield benefits by allowing Open Auction competition with your Private Auctions.
Filter the Overview home dashboard by "Last 7 days"
A new "Last 7 days" filter has been added to the "Overview" home dashboard. You can access it from a drop-down menu at the top of the dashboard. Learn more
Total optimization lift metric (Beta)
You can now report across all automated pricing optimization features. This new metric captures combined lift across optimized pricing, revenue share based optimizations, and optimized competition on a given set of inventory. "Total optimization lift" can be found under the "Total" metrics family within the "Historical" report type. Learn more
Enable Target CPM on Open Auction pricing rules (Beta)
Allow Ad Manager to make automatic adjustments to open auction pricing rules to improve performance. Learn more
- Deprecation of video content hierarchies
The video content hierarchy feature will be deprecated on October 31, 2018. Once deprecated, existing line items targeted to content hierarchies will be preserved. However, the option to target new line items will be removed. You can continue to target video content with key-values mapped from content metadata or content bundles.
- Deprecation of SDK Mediation creatives
The SDK Mediation creative type will soon be deprecated and stop delivering to mobile app content. Use Ad Manager yield groups instead. Learn more
- Use long-lived page views to improve monetization of pages with dynamic content (Google Ad Manager 360)
You'll be able to extend the lifetime of a pageview beyond the current limit of 30 seconds. Long-lived pageviews can improve monetization on pages with dynamic content where requests may be separated by more than 30 seconds, such as infinite scroll pages, pages with lazy loading, Single-Page Applications (SPA) and Progressive Web Applications (PWA).