Release notes for Google Ad Manager

What's new on December 13, 2021

Report and optimize

Inline opportunities and experiments

You can now find opportunities and experiments alongside the relevant pricing rule. Review the inline opportunities for ways to improve revenue. Apply the experiments to portions of your traffic before making greater changes. To view in Ad Manager, click Inventory and then Pricing Rules, and look for "Opportunity" or "Experiment."

Data Studio Templates

We’ve added new Data Studio Templates to Ad Manager that allow you to open a Data Studio dashboard using data from your Ad Manager network. To find the templates in Ad Manager, click Reporting and then Templates and then Data Studio. Ad Manager 360 only.

Traffic source (Beta) 

Publishers can now indicate purchased traffic on an ad request, and report on whether traffic is purchased or organic using the new "Traffic source" dimension.


Coming soon

  • New Active View metrics in Data Transfer
    We'll introduce new viewability fields in Data Transfer to help publishers correctly report on Active View for video creatives. The new fields will apply for all creative types, and include: These fields will ultimately replace legacy Active View fields: The legacy metrics will populate until April 30, 2022. For accurate reporting, publishers should start using the new Active View metrics when they become available.
    • Active View Eligible Impression Count (ActiveViewEligibleCount)
    • Active View Measurable Impression Count (ActiveViewMeasurableCount)
    • Active View Viewable Count (ActiveViewViewableCount)
    • Active View Eligible Impression (ActiveViewEligibleImpression)
    • Active View Measurable Impression (MeasurableImpression)
    • Active View Viewable Impression (ViewableImpression)
  • Improved Top Pricing Rules card
    We’re launching a series of improvements to the Top Pricing Rules card on the Home Dashboard that includes:
    • A more comprehensive data set:
      • Remnant bids have been added
      • More detailed bid breakdown that shows Rejection reason for losing bids and Auction type for winning bids, or continue to group by winning and losing bids
    • Enhanced usability and navigation:
      • Breakdown by each pricing option
      • Floor price/tCPM indicator
      • UI indication of rule changes or deactivation during the selected time period

See previous release notes

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