What's new in Google Ad Manager

Release notes for August 20, 2018

Traffic and deliver ads

Removing the labelIds field in Google Publisher Tag (GPT)

As of August 20, 2018, we've deactivated and removed the labelIds field, part of the SlotRenderEndedEvent object in the Google Publisher Tag. This is a legacy field that had historically been used in conjunction with competitive exclusions, but it's been deprecated since July 2017. You should notice no impact to ad serving.

New GPT lazy loading API

We've added an API for lazy loading with GPT. Lazy loading enables pages to load faster, reduces resource consumption and contention, and improves viewability rate by pausing the requesting and rendering of ads until they approach the user’s viewport. Learn more

Traffic video ads with Apple News

You can now traffic video ads in the Apple News app. We've added support for several formats, ad sizes, and third-party vendors used for video ads. Learn more

Report and optimize

Change to Active View creative classification

As of August 20, 2018, ad slots that have zero visible area are being classified by Active View as "Unviewed" rather than "Unmeasurable". If your pages contain such hidden slots, this change may reduce your Active View viewable rates, due to an increase in the number of slots considered measurable. Learn more about viewability in Active View

Change to mobile app impression counting for direct Ad Exchange tag requests

Mobile app ads requested directly from Ad Exchange tags, not through Ad Manager, will soon start counting impressions at the time the ad is displayed. The new counting method will be applied in phases starting August 13, 2018. Learn more

Other product and help center updates

New Google Ad Manager Partner Guidelines

The Google DoubleClick Ad Exchange (AdX) Seller Program Guidelines have been updated and renamed as the Google Ad Manager Partner Guidelines. These updated policies more closely reflect the structure and terminology of the unified Google Ad Manager product. They will become effective on August 24, 2018.

AMP newsletter for developers

The AMP project has recently started a monthly newsletter for web developers who want to learn about the latest updates on the AMP Project. The newsletter will contain highlights from the AMP Project blog, videos, social postings, and the AMP developer community. Sign up here


Coming soon

  • Ad Exchange UI tags converting to Ad Manager ad units

    Ad Exchange UI tags will soon be converted to targetable Ad Manager ad units. You'll be able to use the Tag Generator to generate both GPT and Ad Exchange tags for them. Each Ad Exchange syndication type (web, mobile in-app, video, or games) will be converted to a top-level Ad Manager ad unit. This change doesn't affect Ad Exchange tags placed directly on a page, or in a third-party ad server, which will continue to work. Learn more

  • Deprecation of SDK Mediation creatives

    The SDK Mediation creative type will soon be deprecated and stop delivering to mobile app content. Use Ad Manager yield groups instead. Learn more

  • Removing the ability to use private fields in the GPT API

    We'll soon be removing access to private fields and methods that aren't documented in our GPT API reference guide. It’s come to our attention that some publishers had been relying on these undocumented fields, which we do not support and which we change without notice. To ensure that we are aware of all your needs and support them appropriately, we encourage you to request any new fields/methods you need via the “Send Feedback” button in our GPT API reference guide. Publishers currently using unsupported fields should consider updating their JavaScript to avoid any breakage. Learn more

  • Ending support for legacy GAM tags

    The legacy GAM tag has been deprecated since 2013. In early 2019, we'll no longer respond to queries generated from the legacy GAM tag. To avoid impact to your site, if you currently use legacy GAM tags, you must retag your pages with Google Publisher Tags instead. Learn more

See previous release notes