By default, reports are in the currency of your Ad Manager network. However, you can view some reports in the currency of your choice.
You can select a report currency for the following report types:
- Historical
- Privacy & messaging
- Revenue verification (Only available in Google Ad Manager 360. )
You can select a currency in these reports to better understand how your ad inventory performs across all countries in which you operate. This strategic information helps you recognize your performance as a whole.
Note that if you view reporting data in different currencies, the currency in which you are paid is not affected. In other words, a report viewed in another currency does not change the currency associated with your Ad Manager network.
Select a currency for your report
To select a currency in a report:
- Sign in to Google Ad Manager.
- Click Reporting and then Interactive reports.
- Next to "Create my own report," click
and choose a report type that offers currency selection.
Currency selection is available for Historical, Privacy & messaging, and Revenue verification reports. Learn more about creating Interactive reports. - Under "Report currency," click
and select a currency from the list.
Supported currencies
All supported currencies are listed. Your network’s currency is selected by default.
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About exchange rates
Important: Monetary values reported when you change between currencies may be somewhat inaccurate due to natural currency fluctuations between exchange rates.
When you report on a single day, the different currencies use the final exchange rate from the day before the event, not the report.
In reports that cover more than one day, the currency conversion is applied to each day and then aggregated, unless the "Date" dimension is added.
Exception: The "Bid range" dimension in Historical reports uses the rate of the second from the last date of a range.
How currency selection impacts reports
All available dimensions are supported and compatible with currency. The following metrics are directly impacted and reflect any change in currency selection.
Dimension
-
Bid range
Metrics
- Total category
- Total CPM and CPC revenue
- Total CPM, CPC, CPD, and vCPM revenue
- Ad server category
- Ad server average eCPM
- Ad server CPM and CPC revenue
- Ad server CPM and CPC revenue (gross)
- Ad server CPD revenue
- Ad server CPM, CPC, CPD, and vCPM revenue
- Ad server CPM, CPC, CPD, and vCPM revenue (gross)
- User list cost
- Ad Server Active View Revenue
- AdSense category
- AdSense revenue
- AdSense average eCPM
- AdSense Active View Revenue
- Ad Exchange category
- Ad Exchange revenue
- Ad Exchange average eCPM
- Ad Exchange Active View Revenue
- Yield group category
- Yield group estimated revenue
- Yield group estimated CPM
- Mediation third-party eCPM
- Conversions category
- Advertiser view-through sales
- Advertiser click-through sales
- Total advertiser sales
- CPA revenue
- Bid category
- Average bid CPM
Metrics
- Offerwall messages category
- Estimated Offerwall revenue
Metrics
- Performance category
- Total CPD revenue (Beta)
- Total CPD revenue (gross) (Beta)
- Total CPM and CPC revenue (Beta)
- Total CPM and CPC revenue (gross)(Beta)
- Total impressions (Beta)