Set up AdSense in Google Ad Manager

Enable AdSense to make inventory available to AdSense buyers

Google Ad Manager makes it easy to give AdSense buyers access to your inventory. Providing greater access to your inventory helps monetize every impression in your network and generate revenue.

This article shows you how to enable AdSense in Google Ad Manager. Once enabled, AdSense buyers can compete for your inventory to serve ads.

How AdSense works with Google Ad Manager

AdSense can be toggled on and off at the network and ad unit levels in Ad Manager.

  • If you enable AdSense at the network level, all ad units by default are available to compete with bids from AdSense buyers. However, you may manually override this and disable individual ad units from being available to AdSense.
  • AdSense can be enabled for individual ad units even if it's disabled at the network level. Ad unit settings for AdSense take precedence over network settings.

When AdSense is enabled at the network or ad unit level, ad units automatically serve all relevant ad types and use the optimal ad properties, such as colors, fonts, etc. You don’t need to manually manage properties.

If your network has been enabled for AdSense line items, you can set up an AdSense line item instead of using network-level or ad unit-level AdSense controls. In the AdSense line item, you can specify targeting that represents the inventory you want to make available to AdSense buyers.

Unified pricing rules don't apply to AdSense transactions.

Link AdSense account to Google Ad Manager

Linking a separate AdSense account to your Ad Manager network may not be necessary. You only need to link an AdSense account to Ad Manager if you plan to traffic multiple AdSense web property codes in your network.

Learn more in Link an account to Ad Manager.

     

Yes AdSense can serve

  • AdSense is enabled for the ad unit, even if it's disabled for the network.
  • The competing line item's type is Network, Bulk, Price Priority or House. Learn more
  • The CPM of the AdSense ad is higher than the alternatives.
  • The inventory is not placed in a mobile app.
     

No AdSense cannot serve

  • AdSense is disabled for the ad unit, even if it's enabled for the network.
  • The competing line item's type is Sponsorship or Standard. Learn more
  • The CPM of the AdSense ad is lower than the alternatives.
  • The inventory is placed in a mobile app.
     

Enable AdSense

Network level

  1. Sign in to Google Ad Manager.
  2. Click Inventory and then Network settings.
  3. Select the the Maximize revenue of unsold inventory with AdSense checkbox.
  4. Click Save.

Ad unit level

  1. Sign in to Google Ad Manager.
  2. Click Inventory and then Ad units.
  3. Click the name of the ad unit you want to edit or create a new ad unit.
  4. Select the the Maximize revenue of unsold inventory with AdSense checkbox.
  5. Click Save.

Third-party ads and AdSense

Third-party ads do not behave differently than AdSense ads. All third-party ads, including ads served to AdSense publishers through Google certified ad networks, must abide by Google's image ad and content policies.

Third-party ads can differ from AdSense ads in the following ways:

  • Third-party ads won't always include the "Ads by Google" text.
  • Some third-party ads may be served by Google but include third-party tagging or cookies provided by the advertiser or ad networks.

Disable third-party ad serving

If you disable image ads, third-party ads no longer appear on your site. Disabling image ads also disables gadget ads. Learn more in the following articles:

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