Traffic a Campaign Manager tag as a custom creative
It’s possible to traffic a Campaign Manager tag as a custom creative to allow for additional formatting of the creative, such as the addition of a third-party tracking pixel. In these rare cases, you must add the Google Ad Manager click macro to the Campaign Manager tag in order to track clicks properly, as well as the CacheBuster macro for certain tag types.
Here’s an example of a Campaign Manager tag in the “INS” format, which requires only a click macro (cache busting is built into the tag):
<ins class='dcmads' style='display:inline-block;width:728px;height:90px' data-dcm-placement='Nxxxx.site-keyname/Byyyyyyy' data-dcm-rendering-mode='script' data-dcm-param-dcadv='zzzzzzz' data-dcm-click-tracker='%%CLICK_URL_UNESC%%'> <script src='//www.googletagservices.com/dcm/dcmads.js'></script> </ins>