Private Marketplace (PMP) deals refer to non-guaranteed programmatic deals. In Ad Manager, this includes Preferred Deals and Private Auctions.
PMP offers publishers the ability to strike non-guaranteed deals with their agency or brand buyers, including Preferred Deals (non-guaranteed, fixed CPM) and Private Auctions (non-guaranteed with a floor price).
For agencies and advertisers, PMP provides a streamlined workflow for their buying preferences.
To compare Preferred Deals and Private Auctions, review the following table:
| Functionality | Private Marketplace | |
|---|---|---|
|
Transaction type |
Preferred Deal | Private Auction |
| Relationship | Proposal (RFP) | Invitation |
| Price | Fixed | Floor |
|
Deal priority |
Deal priority allows publishers to favor certain buyers, even if their bids are lower. Priority level is assigned to their non-guaranteed deals (that is, Preferred Deals, Private Auctions, and Marketplace Packages). Set the priority by selecting a number for this deal against other non-guaranteed deals. The number one is the highest priority. "Open Auction optimized" means every deal competes based on CPM. |
|
| Ad units | All available | |
| Formats | Standard, Native | Standard, Fluid |
| Inventory selection | Publisher led in Google Ad Manager | Publisher led in Google Ad Manager |
| Example use case | Direct deals with agency or brand buyers at a non-guaranteed, fixed or floor price | |