About inactive account closure

This article describes the policy for deactivating Google Ad Manager accounts if they experience no ad activity or earnings for 180 days. It also provides instructions for administrators to reactivate a closed account, and addresses payment and PIN verification questions for reactivated accounts.

On this page:

• Why your Ad Manager account was deactivated
• Reactivate your Ad Manager account
• FAQ

Your Ad Manager account may be deactivated if it hasn't received any ad activity or earnings for 180 days. If your account is closed, you have to reactivate it to begin using it again. If you no longer need your account, you may be able to close it.

Given the recent suspension of Google advertising systems in Russia, reactivations for Russian Ad Manager accounts are paused. Learn more.

Why your Ad Manager account was deactivated

If your Ad Manager account has ad activity or earnings, it won't be deactivated. Ad Manager accounts are deactivated due to inactivity via the following process:

1. After 90 days of inactivity: You receive an email from Ad Manager to let you know that your account will be deactivated unless it has ad activity or earnings.
2. After 180 days of inactivity: Your Ad Manager account is deactivated.

Note: If you’re a small business MCM child publisher and your account is deactivated:

• Your account will need to be reactivated (similar to non-MCM accounts)
• You’ll have to complete the identity and address verification process prior to monetization if you haven't been verified
• Your relationships with parents will end and will need to be re-accepted prior to monetization
• Parents will need to re-onboard any sites / inventory that you wish to monetize

Reactivate your Ad Manager account

Requires permission Reactivation of Google Ad Manager accounts is only available to users with the "Administrator" user role. If you aren't an administrator, you can learn more about this role and what to do next.

To reactivate your account:

1. Sign in to Google Ad Manager.
2. Click Reactivate account. 

FAQ

My Ad Manager account was deactivated and still had money in it. How can I get paid?

If your account balance is above the payment threshold, and you resolve any payment holds, you may receive your Ad Manager balance as usual.

If your account balance is above the cancellation threshold, and you resolve any payment holds, you may receive your Ad Manager balance after closing your account.

When I reactivate my account, will I have to verify my address by PIN again?

No. If you previously verified your address by PIN, you won't need to verify it again. If you haven't previously verified your address by PIN, you'll be asked to do so before receiving your payments. 

Learn more about payment verification.