Secure signals providers

Ad Manager supports a growing ecosystem of secure signals providers with deployment methods that vary by environment. Through your demand channel settings, you can manage how these signals are shared with curation partners and RTB demand sources (including Authorized Buyers, Open Bidding, and SDK Bidding). 

Check your specific provider's needs, as some require you to register an external account while others are available immediately.

If you attempt to initialize a request to a provider without completing their registration process, signal generation may fail and no secure signals will be sent to your bidders.

Note: If "Google deploy" or "Publisher deploy" is enabled but fails for a given signal in a web environment, Ad Manager defaults to collecting secure signals from the Prebid UserID module (when activated) as a fallback.

On this page:

• Curation and data partners
• RTB bidders
• SDK Bidders

Curation and data partners

Secure signal name	App	Web	Web integration deployment			Bidder availability	Curation partner availability	Contact
			Publisher deploy	Google deploy	Prebid User ID module
33Across						Authorized Buyers + Open Bidding		Link
Anonymised SignalLift						Authorized Buyers + Open Bidding		Link
CEEId						Authorized Buyers + Open Bidding		Link
EUID						Authorized Buyers + Open Bidding		Link
Epilson PubLink						Conversant only		Link
First-id						Authorized Buyers + Open Bidding		Link/[e-mail]
Hadron ID by Audigent						Authorized Buyers + Open Bidding	Audigent / Experian – Audience	Link
ID5						Authorized Buyers + Open Bidding		Link / [e-mail]
IM-UID by Intimate Merger						Authorized Buyers + Open Bidding		Link
Intent IQ						Authorized Buyers + Open Bidding		Link /  [e-mail]
JustID by Justtag						Authorized Buyers + Open Bidding		Link
LiveIntent						Authorized Buyers + Open Bidding		Link [e-mail]
LiveRamp Authenticated Traffic Solution (ATS)						Authorized Buyers + Open Bidding	LiveRamp, Inc.	Link
Lotame Panorama ID						Authorized Buyers + Open Bidding		Link
myGaruID						Authorized Buyers + Open Bidding		Link
Novatiq Hyper ID (sptoken, snowflake or hyperid)						Authorized Buyers + Open Bidding		[e-mail]
Permutive						Authorized Buyers + Open Bidding	Permutive	Link
SharedID by Prebid.org						Authorized Buyers + Open Bidding		Link
Unified ID 1.0						Authorized Buyers + Open Bidding	Audigent / Experian – Audience	Link
Unified ID 2.0						Authorized Buyers + Open Bidding		Link
UTIQ.COM						Authorized Buyers + Open Bidding		Link

 

RTB Bidders

Secure signal name	App	Web	Web integration deployment			Bidder availability	Curation partner availability	Contact
			Publisher deploy	Google deploy	Prebid User ID module
BidSwitch.net						Authorized Buyers + Open Bidding		Link
Criteo						Authorized Buyers + Open Bidding		Link
LiveIntent for Index Exchange						Index Exchange only		Link
LiveIntent for Sovrn						Sovrn only		Link
LiveIntent for TripleLift						TripleLift only		Link
Loblaw Media ID						Loblaw Inc. only		Link
Magnite						Magnite only		Link
OpenX						Authorized Buyers + Open Bidding	Audigent / Experian – Audience	Link
Pubmatic						Authorized Buyers + Open Bidding	Audigent / Experian – Audience	Link
PubMatic Cookie						Authorized Buyers + Open Bidding		Link
RTB House						RTB House only		Link / [e-mail]
Yahoo ConnectID						Authorized Buyers + Open Bidding		Link  [e-mail]

SDK Bidders

SDK Bidding allows third-party buyers to buy your mobile app inventory and to render creatives by using an SDK owned by the buyer (as opposed to using the GMA SDK).

Secure signal name	App	Website	Contact	Bidder availability
AppLovin		link	dash.applovin.com/signup applovin.com/contact	AppLovin only
Bidmachine Inc.		link	https://bidmachine.io/	Bidmachine Inc. only
BIGO		link	https://www.bigo.sg/contact	BIGO only
DT SDK		link	https://www.digitalturbine.com/	Digital Turbine (IL) Ltd. only
Meta		link	facebook.com/audiencenetwork/getting-started	Meta only
InMobi		link	publisher.inmobi.com/signup	InMobi only
Liftoff Monetize		link	[e-mail]	Liftoff Monetize only
Mintegral		link	[e-mail]	Mintegral only
Moloco		link	https://www.moloco.com/contact-us	Moloco only
Pangle		link	pangleglobal.com/media/register [e-mail]	Pangle only
Verve Group Europe		link	https://verve.com/contact  [e-mail]	Verve Group Europe only