We have created the Ad Manager Technology Partner Program to make our relationship with service and technology companies stronger. This program promotes the best ways to work within the ad publishing industry and improve the value publishers can get from using Google Ad Manager and our partners' solutions.
Google Ad Manager publishers often engage with a variety of technology and service providers to complement their use of Ad Manager. These providers may supply technologies such as video players, Server-Side Ad Insertion (SSAI) solutions, and content management systems. Some organizations offer services not directly tied to monetization, such as app development, data analytics, and various consulting services that affect Google Ad Manager implementation.
We’ll realize our goal through the following:
- Certification processes
- Training frameworks
- Marketing programs
- Collaborative support procedures
Program Goals
The primary objective is to scale the Ad Manager ecosystem to achieve the following:
- Accelerate inventory onboarding
- Drive publisher adoption
- Create operational efficiencies
- Generate revenue and reduce support costs
Partner Categories
Partners are classified into two main tiers based on their offerings:
- Technology partners: Providers of industry-wide solutions like video players or SSAI
- Integrator partners: System integrators or Technology as a Service (TaaS) providers that manage complex configurations for publishers
The Certification Process
The program follows a structured workflow to ensure partners meet Google’s technical and strategic standards:
- Expression of interest: Partners initiate the process and express interest with the Ad Manager Tech Partner Program form.
- Baseline and technical vetting: The Google team validates that the partner meets baseline criteria, such as quantity of monthly video volume, integration status, and standalone service offerings.
- Documentation submission: The Google team requests further information from partners to demonstrate quality of integration. Partners provide required materials to demonstrate successful technical integrations and architecture.
- Testing and validation: Google leads conduct technical assessments and testing for validation.
- Certification and visibility: Once approved, partners are formally certified and listed on the Ad Manager Help Center.
- This program is the next evolution of our original Video Technology Partner Program. Under this updated framework, all partners must complete the new certification process to be listed as a certified partner.
- The certification process takes 6 to 8 weeks to complete.
Certified Ad Manager Technology Partners
| Company | Technology or Integrator partner | Certified services | |
|---|---|---|---|
 |
Dolby OptiView helps streaming platforms monetize more effectively with an advertising solution built for premium, low-latency viewing. Our hybrid ad insertion approach combines SGAI and SSAI to improve fill rates, increase match rates, and deliver higher-value ads across fragmented device environments. With Google Ad Manager 360 integration, publishers can activate demand quickly and scale monetization efficiently. Dolby OptiView enables seamless, context-aware advertising that supports personalized ad experiences without disrupting the live moment. The result is a monetization approach designed to protect the viewer experience while helping publishers unlock stronger revenue opportunities across platforms and devices. |
Technology partner | DAI, SGAI, IMA SDK |
 |
Digital Convergence Technologies (DCT) is a technology and AI-powered integration partner specializing in ad monetization solutions for digital publishers, media platforms, streaming services, and OTT ecosystems. Leveraging expertise in Google DAI integration, IMA SDK, and PAL SDK implementations, DCT enables scalable, data-driven, and personalized viewing experiences that optimize audience engagement, advertising performance, and revenue growth across web, mobile, and connected TV ecosystems. |
Integrator partner | DAI, IMA SDK, PAL SDK |
 |
Transmit is a streaming-native monetization platform designed specifically for content owners, distributors, and rights holders. By providing powerful, intelligent tools like MomentAI, Transmit maximizes the value of content and empowers clients to create premium inventory and drive greater financial success. With an unwavering focus on scalability, viewer experience and data driven results, Transmit is revolutionizing the way the industry approaches content monetization. |
Technology partner | SSL Cert, SSAI |
 |
AdPlayer.Pro is a global provider of advanced SaaS video advertising technologies, helping digital businesses streamline their video ad operations. AdPlayer.Pro's flagship product is a feature-rich HTML5 video player that is compliant with all major industry ad tech protocols and standards, including Google IMA SDK, IAB VAST/VPAID, SIMID, OMID, oRTB, and Prebid.js. The player supports highly engaging video ad formats across desktop, mobile web, and mobile app environments. Lightweight and highly responsive, the player ensures fast, seamless video ad delivery with enhanced viewability across all placements. |
Technology partner | IMA SDK |