GPT can share top-page URLs with embedded Google ad tags

You can share an encrypted top-page URL across iframes that have Google Publisher Tag (GPT). This makes the top-page URL shareable across embedded Google ad tags in iframes for content labeling purposes, which improves inventory visibility to advertisers who only buy from sites with brand-safe labels.

Example of how top-page URL sharing works

  1. A publisher has a page with a top URL of example.com. This top-level page has Google Publisher Tag (GPT).
  2. The publisher embeds third-party iframes within sub-pages under the top URL.
  3. A third party wants to monetize the content within the iframe, so they add a GPT tag.
  4. With GPT top-page URL sharing enabled, the top URL of example.com can be shared between Google ad tags on the same page.

Control top-page URL sharing

GPT top-page URL sharing is enabled by default. When you turn it off in network settings, the top-page URL for ad requests from the cross-origin iframes on that page are limited to domain part-only URL.

Follow these steps to turn off top-page URL sharing:

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Global settings and then Network settings.
  3. Under "Ad serving settings," turn off the GPT top-page URL sharing slider.
  4. Click Save.

Was this helpful?

How can we improve it?
Search
Clear search
Close search
Main menu
2515136602338502457
true
Search Help Center
true
true
true
true
true
148
false
false