Manage business personalization for your Google Account

You may get recommendations from Google for products and services that help you manage your business. Possible recommended products may include:

  • Google Business Profile
  • Google Workspace
  • Google Merchant Center
  • Google Analytics

You may see these recommendations on:

  • Google Search
  • Gmail or the iOS Gmail app

You can customize these recommendations through the "Business personalization" setting.

You can't add business personalization to accounts for:

Turn business personalization on or off

Important: If you use a business tool like Google Business Profile or Google Ads, or otherwise indicate that you are a business, you may still find some prompts from Google in those business products to sign up for different Google products and services even if business personalization is turned off. Learn more about Google Ads business data sharing.

If you sign up for a business-related Google product or if you indicated when you created your Google account that it would be used to manage a business, your business personalization may be turned on automatically. You can turn it off at any time.

You can also turn on business personalization after your account is created. Learn how to create a Google Account.

  1. On your iPhone or iPad, open the Gmail app .
  2. At the top right, tap your profile picture or initial and then Google Account.
  3. At the top, tap People & sharing.
  4. Under "Business features," tap Business personalization.
  5. Turn Business personalization on or off.
Tip: You can also turn on Business personalization by selecting Create an account and then To manage my business on the sign-in page.

Create an online presence for your business or brand

If you don’t turn on business personalization, you can still use business-related products like Business Profile.

Set up Business Profile

If you manage a storefront or service-area business, Business Profile might be right for you. Learn more about using Business Profile to improve your business’ visibility and info online.

Set up a Brand Account

If you want to publish content and interact with customers through your Brand, you can create a Brand Account. Learn more about how to create and manage a Brand Account.

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Protect Your Identity Online

Get step-by-step visual guides on the tools and practices that will help you protect your personal information with Google's Online Security Guidebook.

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