Why you're seeing an ad
Google can personalize ads so they're more useful to you.
- Your info:
- Info in your Google Account, like your age range and gender
- Your general location
- Your activity:
- Your current search query
- Previous search activity
- Your activity while you were signed in to Google
- Your previous interactions with ads
- Types of websites you visit
- Types of mobile app activity on your device
- Your activity on another device
- Other info:
- The time of day
- Info you gave to an advertiser, like if you signed up for a newsletter with your email address
Personalized ads aren't shown or hidden from you based on sensitive categories, like race, religion, sexual orientation, or health.
- Ads on Google services: You might see ads with results on Google Search, or before you watch a video on YouTube.
- Ads on non-Google websites and apps: Non-Google websites and apps (like a newspaper's website or a gaming app) partner with Google to show ads.
Ads are necessary for many websites to provide free services or information. Ads also help keep many Google services free.
As an ad network, Google connects:
- People who own websites with ad space
- People who want to promote a product
- People who think the product is interesting
Google doesn't sell your personal info to anyone, and doesn't let anyone read your emails to show you ads.
- Websites that host ads can only see info that you ask Google to share.
- Advertisers can only see how well their ads are performing.
Learn more about how Google ads work.
Google's advertising standards
Google takes part in industry groups that create and follow standards in online advertising:
- Australia: Australian Digital Advertising Alliance
- Canada: Digital Advertising Alliance of Canada
- Europe: European Digital Advertising Alliance
- United States: Digital Advertising Alliance & Network Advertising Initiative
Nick is an Accounts expert and the author of this help page. Leave him feedback below about how to improve it.