Find learning paths for specific products

Dive into available learning paths in Academy for Ads.

Google Ads
Product Learning path title Description
Google Ads Google Ads Fundamentals Google Ads Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and Google Ads, and best practices for managing and optimizing your campaigns.
Google Ads Mobile Google Ads Mobile Certification Google Ads Mobile Certification covers basic and intermediate concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
Google Ads Search Google Ads Search Certification Google Ads Search Certification covers basic and intermediate concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
Google Ads Display Google Ads Display Certification Google Ads Display Certification covers basic and intermediate concepts, including best practices for creating, managing and optimizing Display campaigns.
Video Ads Google Ads Video Certification Google Ads Video Certification covers basic and intermediate concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.
Video Ads Video for Brand Basics Learn the basics of how Google's video solutions can help you achieve brand marketing objectives. This Learning path offers an overview of the digital video landscape and the benefits of Google’s online video offerings, including Google Preferred.
Shopping Ads Google Shopping Certification Google Shopping Certification covers basic and intermediate concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.
Google Web Designer Google Web Designer Basics Beginners and experts can build HTML5 creatives easily with Google Web Designer.
Other courses
Product Learning path title Description
Digital Sales Digital Sales Certification

This assessment covers basic concepts in online advertising and sales skills. It assesses the effectiveness of sales representatives to sell Google digital solutions to businesses.

Google Analytics Google Analytics Individual Qualification

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

The Google Analytics Individual Qualification is valid for 18 months.

Mobile Sites Mobile Sites Certification

This assessment covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing mobile websites. Passing this assessment demonstrates a strong knowledge of mobile sites design, and an understanding of best practices and current browser technologies.

YouTube Creative Essentials YouTube Creative Essentials

Explore creative strategies for telling effective brand stories on YouTube. Hear what works and what doesn’t, directly from the experts. Analyze your videos to see if you captured your audience’s attention.

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