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Dive into available learning paths in Academy for Ads.

Google Ads
Product Learning path title Description
AdWords AdWords Fundamentals AdWords Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing your campaigns.
AdWords Mobile AdWords Mobile Certification AdWords Mobile Certification covers basic and intermediate concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
AdWords Search AdWords Search Certification AdWords Search Certification covers basic and intermediate concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
AdWords Display AdWords Display Certification AdWords Display Certification covers basic and intermediate concepts, including best practices for creating, managing and optimizing Display campaigns.
Video Ads AdWords Video Certification AdWords Video Certification covers basic and intermediate concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.
Video Ads Video for Brand Basics Learn the basics of how Google's video solutions can help you achieve brand marketing objectives. This Learning path offers an overview of the digital video landscape and the benefits of Google’s online video offerings, including Google Preferred.
Shopping Ads Google Shopping Certification Google Shopping Certification covers basic and intermediate concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.
Google Web Designer Google Web Designer Basics Beginners and experts can build HTML5 creatives easily with Google Web Designer.
Advanced AdWords optimization courses
Learning path title Description
Fundamentals for Audiences Learn why it’s important to segment your traffic and use AdWords to better reach different customers depending on where they are in the purchase journey.
Remarketing lists for search ads (RLSA) Learn how to use RLSA to reach people who’ve already shown interest in your brand, including how to create lists, set bids, and combine RLSA with other features.
Customer Match Learn how to use Customer Match to reach customers using data that you share with Google, including how to upload your data, set bids, and combine Customer Match with other features.
Dynamic Search Ads Learn how to automatically customize your ads for someone searching for something related to your website.
Display Remarketing Learn how to show ads to previous visitors across the Google Display Network. We'll talk about static vs. dynamic remarketing, creating display ads, and bidding.
DoubleClick Digital Marketing
Product Learning path title Description
DoubleClick Digital Marketing Discover DoubleClick Digital Marketing

If you're running ad campaigns across different online ad systems, you know how hard even simple tasks can be. In this course, we’ll show you how DoubleClick Digital Marketing can help you manage every aspect of digital marketing. (This course is just a quick overview and is not a full Learning path)

DoubleClick Ad Exchange DoubleClick Ad Exchange Basics

Learn the basics of bidding and winning ad impressions at auction.

This training replaces the legacy Ad Exchange Fundamentals eLearning and certificate of completion.

DoubleClick Ad Exchange Dig into Programmatic and Ad Exchange

Learn how to find publishers, set up programmatic deals, get reporting insights, and optimize campaigns.

DoubleClick Ad Exchange Dig into ad formats on Ad Exchange

Get an in-depth understanding of the ad formats that you can reach programmatically, across all screens, with Ad Exchange.

DoubleClick Ad Exchange Dig into Programmatic and Ad Exchange

Learn how to find publishers, set up programmatic deals, get reporting insights, and optimize campaigns.

DoubleClick Ad Exchange Optimize bids and creatives in Ad Exchange

Get an in-depth understanding on bid filtering and how to avoid it, including creative optimization.

DoubleClick Bid Manager DoubleClick Bid Manager Basics

Learn how to manage your online marketing campaigns. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. (Bid Manager account required)

DoubleClick Bid Manager Optimize your Bid Manager campaign

Learn how to set goals based on the customer journey, set up campaigns based on these goals, then report on performance and make changes – optimizing performance to meet your goals. (Bid Manager account required)

DoubleClick Bid Manager Mobile DoubleClick in Bid Manager Explore how DoubleClick Bid Manager makes it easy to set up and monitor your mobile campaigns. (Bid Manager account required)
DoubleClick Bid Manager TrueView in DoubleClick Bid Manager Basics You can use YouTube’s TrueView ad format to reach an engaged audience with video. Set aside time to try the new DoubleClick TrueView learning path and develop the expertise you need to run a TrueView cost per view ad campaign in DoubleClick Bid Manager. (DoubleClick Bid Manager account required)
DoubleClick Campaign Manager Do more with DoubleClick ad tags

Learn the ins and outs of using ad tags with DoubleClick Campaign Manager and Bid Manager.

DoubleClick Campaign Manager DoubleClick Campaign Manager Basics

Learn key concepts of DoubleClick Campaign Manager. Get an overview of third-party ad serving, Floodlight, DCM trafficking elements, and campaign management. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. (DoubleClick Campaign Manager account required).

This training replaces the legacy Campaign Manager Fundamentals eLearning and certificate of completion.

DoubleClick Campaign Manager Optimize performance in Campaign Manager

Learn how to set goals based on the customer journey, and optimize performance to meet your goals. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. (DoubleClick Campaign Manager account required).

DoubleClick Campaign Manager Mobile in DoubleClick Campaign Manager Learn the basics of serving and managing mobile campaigns. (DoubleClick Campaign Manager account required)
DoubleClick Campaign Manager Video in DoubleClick Campaign Manager Learn the basics of serving and managing video campaigns. (DoubleClick Campaign Manager account required)
DoubleClick Certified Marketing Partners DoubleClick Campaign Manager Basics Learn what sets DoubleClick Bid Manager apart and how you can communicate its value to your clients.
DoubleClick Creative Solutions DoubleClick Dynamic Creative Basics

Learn how DoubleClick’s data-driven solution works.  Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

DoubleClick Search DoubleClick Search Basics

Learn the basics of DoubleClick Search and how to set up your first campaign. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

DoubleClick Search Manage campaigns in DoubleClick Search

Learn the ins and outs of DoubleClick Search and find out how to make campaign management a breeze. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

DoubleClick Search DoubleClick Search Mobile Basics

Learn the mobile campaign strategies and features in DoubleClick Search that can help you reach customers wherever they are. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

DoubleClick Search Optimize performance in DoubleClick Search

Optimization means using performance data to find what gets results and doing more of it. This training shows you how to optimize with DoubleClick Search.

  Other
Product Learning path title Description
Digital Sales Digital Sales Certification

This assessment covers basic concepts in online advertising and sales skills. It assesses the effectiveness of sales representatives to sell Google digital solutions to businesses.

Google Analytics Google Analytics Individual Qualification

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

The Google Analytics Individual Qualification is valid for 18 months.

Mobile Sites Mobile Sites Certification

This assessment covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing mobile websites. Passing this assessment demonstrates a strong knowledge of mobile sites design, and an understanding of best practices and current browser technologies.

Assessments

At the end of each learning path, you'll be able to take an assessment. When you pass the assessment and complete any exercises, you'll earn the achievement or certification for that topic.
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