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Google Ads
Product Learning path title Description
AdWords AdWords Basics Learn the basics of AdWords, and what it can do for your business.
AdWords Mobile AdWords Mobile Basics Discover how AdWords can help you reach customers on mobile devices in the moments that matter. Pass our Assessment to earn an Achievement and be on your way to succeed in the Mobile Advertising Exam.
AdWords Search AdWords Search Basics Search ads are an exciting way to engage your customers across the web. Learn how they work and how to set up your AdWords Search campaign. Pass our Assessment to earn an Achievement and be on your way to succeed in the AdWords Search Certification Exam.
Display Ads AdWords Display Basics Get an introduction to AdWords Display advertising and learn how you can show ads to an online audience via the Google Display Network.
Video Ads AdWords Video Basics TrueView video ads engage customers on YouTube and across the web. Learn how they work and how to set up an AdWords video campaign.
Video Ads Video for Brand Basics Learn the basics of how Google's video solutions can help you achieve brand marketing objectives. This Learning path offers an overview of the digital video landscape and the benefits of Google’s online video offerings, including Google Preferred.
Shopping Ads Get certified in Shopping Google Shopping helps consumers find and buy products across online and brick and mortar retailers. Learn how to create, manage and optimize your Shopping campaigns. Take the Assessment to earn an Achievement. Click the certification link to take the Shopping exam.
Shopping Ads Dig Deeper with Google Shopping Get an in-depth understanding of Google Shopping features, policies, and other ad subtypes that help you target your customers.
Google Web Designer Google Web Designer Basics Beginners and experts can build HTML5 creatives easily with Google Web Designer
Advanced AdWords optimization courses
Learning path title Description
Fundamentals for Audiences Learn why it’s important to segment your traffic and use AdWords to better reach different customers depending on where they are in the purchase journey.
Remarketing lists for search ads (RLSA) Learn how to use RLSA to reach people who’ve already shown interest in your brand, including how to create lists, set bids, and combine RLSA with other features.
Customer Match Learn how to use Customer Match to reach customers using data that you share with Google, including how to upload your data, set bids, and combine Customer Match with other features.
Dynamic Search Ads Learn how to automatically customize your ads for someone searching for something related to your website.
Display Remarketing Learn how to show ads to previous visitors across the Google Display Network. We'll talk about static vs. dynamic remarketing, creating display ads, and bidding.
DoubleClick Digital Marketing
Product Learning path title Description
DoubleClick Digital Marketing Discover DoubleClick Digital Marketing

If you're running ad campaigns across different online ad systems, you know how hard even simple tasks can be. In this course, we’ll show you how DoubleClick Digital Marketing can help you manage every aspect of digital marketing. (This course is just a quick overview and is not a full Learning path)

DoubleClick Ad Exchange DoubleClick Ad Exchange Basics

Learn the basics of bidding and winning ad impressions at auction.

This training replaces the legacy Ad Exchange Fundamentals eLearning and certificate of completion.

DoubleClick Ad Exchange Dig into Programmatic and Ad Exchange

Learn how to find publishers, set up programmatic deals, get reporting insights, and optimize campaigns.

DoubleClick Ad Exchange Dig into ad formats on Ad Exchange

Get an in-depth understanding of the ad formats that you can reach programmatically, across all screens, with Ad Exchange.

DoubleClick Bid Manager DoubleClick Bid Manager Basics

Learn how to manage your online marketing campaigns. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. (Bid Manager account required)

This training replaces the legacy Bid Manager Fundamentals eLearning and certificate of completion.

DoubleClick Bid Manager Optimize your Bid Manager campaign

Learn how to set goals based on the customer journey, set up campaigns based on these goals, then report on performance and make changes – optimizing performance to meet your goals. (Bid Manager account required)

DoubleClick Bid Manager Mobile DoubleClick in Bid Manager Explore how DoubleClick Bid Manager makes it easy to set up and monitor your mobile campaigns. (Bid Manager account required)
DoubleClick Bid Manager TrueView in DoubleClick Bid Manager Basics You can use YouTube’s TrueView ad format to reach an engaged audience with video. Set aside time to try the new DoubleClick TrueView learning path and develop the expertise you need to run a TrueView cost per view ad campaign in DoubleClick Bid Manager. (DoubleClick Bid Manager account required)
DoubleClick Campaign Manager DoubleClick Campaign Manager Basics

Learn key concepts of DoubleClick Campaign Manager. Get an overview of third-party ad serving, Floodlight, DCM trafficking elements, and campaign management. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. (DoubleClick Campaign Manager account required).

This training replaces the legacy Campaign Manager Fundamentals eLearning and certificate of completion.

DoubleClick Campaign Manager Optimize performance in Campaign Manager

Learn how to set goals based on the customer journey, and optimize performance to meet your goals. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. (DoubleClick Campaign Manager account required).

DoubleClick Campaign Manager Mobile in DoubleClick Campaign Manager Learn the basics of serving and managing mobile campaigns. (DoubleClick Campaign Manager account required)
DoubleClick Campaign Manager Video in DoubleClick Campaign Manager Learn the basics of serving and managing video campaigns. (DoubleClick Campaign Manager account required)
DoubleClick Certified Marketing Partners DoubleClick Campaign Manager Basics Learn what sets DoubleClick Bid Manager apart and how you can communicate its value to your clients.
DoubleClick Creative Solutions DoubleClick Dynamic Creative Basics

Learn how DoubleClick’s data-driven solution works.  Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

DoubleClick Search DoubleClick Search Basics

Learn the basics of DoubleClick Search and how to set up your first campaign. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

This training replaces the legacy DoubleClick Search Fundamentals eLearning and certificate of completion.

DoubleClick Search Manage campaigns in DoubleClick Search

Learn the ins and outs of DoubleClick Search and find out how to make campaign management a breeze. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

DoubleClick Search DoubleClick Search Mobile Basics

Learn the mobile campaign strategies and features in DoubleClick Search that can help you reach customers wherever they are. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

Assessments

At the end of each learning path, you'll be able to take an Assessment. When you pass the Assessment and complete any exercises, you'll earn the Achievement for that topic.
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