Find learning paths for specific products

Dive into available learning paths in Academy for Ads.

Google Ads
Product Learning path title Description
AdWords AdWords Fundamentals AdWords Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing your campaigns.
AdWords Mobile AdWords Mobile Certification AdWords Mobile Certification covers basic and intermediate concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
AdWords Search AdWords Search Certification AdWords Search Certification covers basic and intermediate concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
AdWords Display AdWords Display Certification AdWords Display Certification covers basic and intermediate concepts, including best practices for creating, managing and optimizing Display campaigns.
Video Ads AdWords Video Certification AdWords Video Certification covers basic and intermediate concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.
Video Ads Video for Brand Basics Learn the basics of how Google's video solutions can help you achieve brand marketing objectives. This Learning path offers an overview of the digital video landscape and the benefits of Google’s online video offerings, including Google Preferred.
Shopping Ads Google Shopping Certification Google Shopping Certification covers basic and intermediate concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.
Google Web Designer Google Web Designer Basics Beginners and experts can build HTML5 creatives easily with Google Web Designer.
Other courses
Product Learning path title Description
Digital Sales Digital Sales Certification

This assessment covers basic concepts in online advertising and sales skills. It assesses the effectiveness of sales representatives to sell Google digital solutions to businesses.

Google Analytics Google Analytics Individual Qualification

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

The Google Analytics Individual Qualification is valid for 18 months.

Mobile Sites Mobile Sites Certification

This assessment covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing mobile websites. Passing this assessment demonstrates a strong knowledge of mobile sites design, and an understanding of best practices and current browser technologies.

YouTube Creative Essentials YouTube Creative Essentials

Explore creative strategies for telling effective brand stories on YouTube. Hear what works and what doesn’t, directly from the experts. Analyze your videos to see if you captured your audience’s attention.

Assessments

When you sign up for Academy for Ads, you'll get access to achievements, certifications, and related study materials.

An achievement in Academy for Ads is a recognition you'll get when you pass the final assessment in a learning path. Think of achievements as milestones on your way to learning new skills. While achievements aren't formal accreditations, they're required in order to proceed toward any of the certifications available in Academy for Ads.

Certifications are granted when you pass one or more assessments that meet the qualifications for the certification. A certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads.

You can view and print your achievements and certifications in your Academy for Ads Profile.

To earn an achievement and/or a certification:
  • Go to a learning path.
  • Prepare for the assessment by taking the activities contained within the path.
  • Take any associated assessment(s).
  • When you pass the assessment, you'll earn an achievement or certification that you can view and print on your profile page.

Steps to print your achievements and certifications:

  • Sign in to Academy for Ads.
  • Click your icon in the upper right, then click My Profile.
  • Scroll to the Achievements and/or Certifications sections. You'll see any achievements and certifications you've earned.
  • View your achievement or certification by clicking the name.
  • To print or download your achievement or certification, click the Print Certificate button.

You can also print your achievement or certification immediately after passing the assessment.

Keep in mind, an achievement in Academy for Ads is not a formal certification. However, a certification in Academy for Ads is a formal certification. Certifications are granted when you pass one or more assessments that meet the qualifications for the certification. To find certifications, look for learning paths that have the name “certification” in their title. To learn more about AdWords certification, see this Help Center article. A certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google ads.

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