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Top 10 tips for retail


               

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1

Securely create and manage digital brand and product assets with partners ""

The amount of digital content created and managed by retailers continues to grow exponentially. Publish lookbooks for the latest product line. Manage rich-media assets like images, logos, and videos across every retail channel and with your agencies. Create and distribute catalogs. Drive syncs to the cloud so everyone’s always accessing the most up-to-date content, and its sharing features and access controls make working with external ad agencies and vendors simple and secure.

Customer story

Astley Clark

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2

Train your store employees anytime, anywhere ""

Training store employees across many locations, shifts, and products? It’s easy to create a self-service training portal. Just store all your product launch videos, marketing campaigns, promotions, store return policies, and safety procedures in Drive or a shared drive, then embed these stored files in Sites. If you need live training, conduct a virtual class across the globe with Google Meet to save time and travel costs. You can even record the training to make it available later.

Customer story

Commune Hotels

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3

Improve information sharing between corporate and store employees""

Use Currents communities within the organization to help employees learn from one another, share ideas to increase in-store sales, generate best practices, provide feedback on new products, and create a sense of community.

Customer story

Premier Foods

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Currents

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4

Empower store associates for better customer service ""

Provide store associates with the tools they need to best serve customers from the store floor. Whether answering customer questions or providing recommendations, store associates can use their phones or tablets to access product specifications, promotions, videos, and FAQs stored in Drive. If store associates need other expert opinions, they can reach out to their peers by posting a question on Currents.

Customer story

Design Within Reach

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5

Manage store operation processes online""

Streamline your business processes by moving all your operations and processes online. With Forms, you can create electronic forms for product recalls, time off requests, supply orders, acknowledgements of company policies, and more—in just minutes. These forms are easy to update and can be accessed from kiosks, computers, or mobile devices.

Customer story

Celio

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Forms

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6

Manage tasks and schedules for all stores and employees online ""

Tracking tasks and schedules across multiple stores and hundreds of employees can be time consuming. Use Sheets and Calendar together to create a dynamic schedule—plan and distribute tasks, track their completion, manage exceptions, and more—all in one place. Store employees can access these schedules remotely from their mobile devices or through any web browser. Need feedback or updates on a task? Employees can directly add comments and change their statuses in Sheets.

Customer story

Specsavers

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7

Centralize key assets so employees can find all important updates and documents in one place ""

Keep all internal news, executive blog posts, project schedules, product documents, local and store-wide promotions, online forms, training content, and more in a single Sites website. Now your organization has a one-stop destination for all important information, which any employee (or just a select group) can access anytime.

Customer story

Travis Perkins

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Sites

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8

Quickly recruit, interview, and onboard store employees""

When retailers experience high employee turnover, shortening the recruiting and onboarding process improves the bottom line. After interested candidates submit their information through Forms, you can conduct interviews with your top choices from anywhere in the world with Google Meet. Then, streamline the onboarding process with a Sites website containing new employee checklists and onboarding tasks.

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9

Bring products to market faster with increased collaboration and task management""

Collaborate and share product designs, mock-ups, quality guidelines, and Key Performance Indicators (KPIs) in a secure workspace using Drive or shared drives. Manage activities with a shared task list in Sheets or a shared team Calendar. Crowd-source feedback on product designs and materials from employees in Currents. Hold live video meetings with your suppliers in Google Meet to improve communications and reduce cycle time.

Customer story

OVS

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10

Manage and track store construction projects""

Stores are constantly changing their physical footprint; whether you’re opening a new store or rebuilding your space, coordinating every task with various internal departments and outside contractors is a challenge. Collaborate on task assignments and timelines in shared Sheets and Calendar. Different locations between teams isn’t an issue either—just hold virtual meetings anytime, anywhere with Google Meet.

Customer story

Tory Burch

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