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Learn about generative AI

Generative Artificial Intelligence (AI) is a type of AI that can help you create content. It can help you be more creative, productive, and knowledgeable.

In this article, you can learn about generative AI, including:

  • What generative AI is and how it works
  • How to use generative AI and evaluate the accuracy of its responses
  • How Google develops AI

What is generative AI

Generative AI is a type of machine learning model. Generative AI is not a human being. It can’t think for itself or feel emotions. It’s just great at finding patterns.

In the past, AI was used to understand and recommend information. Now, generative AI can also help us create new content, like images, music, and code.


How to use generative AI

Important: Google’s experiences powered by generative AI can help you start the creative process. They’re not meant to do all the work for you or be the creator.

Here are 3 ways that you can use generative AI:

  • Brainstorm your creative ideas. For example, get help writing a prequel to your favorite movie.
  • Ask questions that you didn’t think could be answered. Like, “Which came first, the chicken or the egg?”
  • Get an extra boost of help. Ask it to suggest a title for a story you’ve written, or get help identifying the species of an animal or insect in an image.

As you explore, create, and learn new things with Generative AI, it's important to use it responsibly. For details, review our Generative AI Prohibited Use Policy.


How Google develops AI

To make sure we build tools that make the world better for everyone, we developed a set of AI principles in 2018. These principles describe our goals to develop bold technology that can tackle some of society's biggest challenges in a responsible way.

For example, we use AI to:

  • Support efforts to curb climate change, like reducing stop-and-go traffic to lower vehicle emissions
  • Predict or monitor natural disasters, like forecasting floods in more than 20 countries and tracking the real-time boundaries of wildfires
  • Support healthcare innovations, like making tuberculosis screening more accessible and helping with early detection of breast cancer

Our principles also list areas we won’t pursue with AI, like technologies that cause overall harm or violate international law and human rights.

Check out our full list of AI principles.

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