Before people in your organization can begin using your Google services, you need to add each user to your Google for Work or Education account. This gives them a personal user account for accessing Google services. If you're using Gmail, it also gives them an email address at your business or school. Optionally, you can add more information to your users’ profiles and even add custom user attributes you specify for your organization. You have several options for adding users, which you can learn about below.