Change management resources

Help your users make the switch

Some resources are only available in English.

Use our change management resources to help your team transition to Google Workspace and address concerns about changing what they’re used to. Communicate early with your users and provide support and training before and after the switch to help them be more productive, faster.

Customizable communication templates

Going Google templates

Template How to use When to use
Email announcement to company Send a quick announcement to your organization that you're switching your email and calendar platform to Google Workspace. As soon as you make the decision to go Google.
Intranet announcement to company Let your whole organization know that you're going Google and show them the benefits. Publish this news item on the same day as the email announcement is sent.
Google Workspace poster Customize this poster with information about your organization's transition to Google Workspace. (To make a copy, click File > Make a copy.) Hang this poster close to the go-live date.
Training announcements Announce the schedule for live or online training (webinars) Right after training schedule is organized.

Migration notifications

Template How to use When to use

Email 1: First notification

Send this email to your users to let them know more about the switch and what to expect. 2 weeks before your migration to Google Workspace.

Email 2: Reminder

Customize and send this general message about account migration to your users to remind them that your organization will soon be switching to Google Workspace. 1 week before your migration to Google Workspace.

Email 3: Reminder with preparation

Remind your users a few days before the switch, and let them know how to prepare. 2 days before your migration to Google Workspace.

Email 4: Final reminder

This final reminder about the switch to Google Workspace gives instructions to print documentation to help your users get started. On the day of the migration, perhaps 1 or 2 hours before migration begins.

Welcome emails

Template How to use When to use
Welcome message for migrated users After the switch, welcome everyone to Google Workspace and let them know they can now access Gmail and their other services. Right after the migration, so this message appears near the top of their new Gmail inbox.
New user welcome message Welcome new employees hired after the switch. Right after a new account is created.

Google Guides peer support program

Template How to use When to use
Google Guides program guide Use this overview to set up your Google Guides program. As soon as you make the decision to go Google.
Google Guides recruitment email Send this email to managers and team leads so they can nominate people on their team. As soon as you make the decision to go Google.
Google Guides manager's team email Managers can use this email to recruit Google Guides. As soon as you receive the recruitment email.
Google Guides welcome email Send this email to your new Google Guides to let them know what happens next. As soon as you've recruited your Guides.

Change management gallery

Communications can drive awareness and excitement about your organization's move to Google. Many customers find that the team-based change management process taps into a well of creative communications ideas. Here are some of the most successful and enduring examples.

View the change management gallery

MeadWestvaco: A new way to work as one

MeadWestvaco: A new way to work as one

A poster from MeadWestvaco’s communications campaign to build awareness of their Google Workspace deployment. MeadWestvaco (MWV) is a global packaging company based in the U.S. with 15,000 users.

Copyright © MWV

The Weather Company: Google Shines!

The Weather Company: Google Shines!

A poster promoting Go-Live day at The Weather Company. The Weather Company is a cable and satellite television network and based in the United States. It has 1,400 Google Workspace users.

Copyright © The Weather Company


Unéo poster

A poster from Unéo’s communications campaign highlighting the benefits of Google Workspace. Unéo is an insurance company based in France with 860 users.

Copyright © Unéo


Genentech's Google Squad

Google Squad characters created for Genentech’s marketing campaign for its Google Workspace deployment. Genentech is a biomedical company with 17,000 users.

Copyright © Genentech

Mortgage Choice

Mortgage Choice poster

A poster promoting Google Guides at Mortgage Choice. Mortgage Choice is a real estate company based in Australia with 2,200 Google Workspace users.

Copyright © Mortgage Choice

General Services Administration

General Services Administration badge

A Google Guides badge from the General Services Administration’s Google Workspace deployment. The General Services Administration (GSA) is a federal government agency in the United States with 17,000 users.

Copyright © General Services Administration

Logos and product icons

You can use these branding elements in your organization's internal communications. By downloading the elements, you agree to the guidelines for using the Google brand below.

Guidelines for using the Google brand

Before using any branding elements or referring to the Google brand, please follow these guidelines.


  • Use Google icons and logos in materials you create for your organization in conjunction with your deployment. You can be creative and involve other staff at your organization, but always be aware of how you’re using the Google brand and Google brand features.
  • If you’re using a Google trademark, distinguish the trademark from the surrounding text in some way. Capitalize the first letter, capitalize or italicize the entire mark, place the mark in quotes, or use a different type style or font for the mark.
  • Use the trademark only as an adjective, never as a noun or verb, and never in the plural or possessive form.
  • Use a generic term following the trademark, for example, Google search engine, Google search, Google web search.
  • If you’re using a Google logo, only use Google-approved artwork.


  • Don’t remove, distort, or alter any element of a Google brand feature.
  • Don’t modify a Google trademark through hyphenation, combination, or abbreviation, such as Googliscious, Googlyoogly, GaGooglemania, and so on.
  • Don’t shorten, abbreviate, or create acronyms out of Google trademarks.
  • Don’t display a Google brand feature as the most prominent element on your web page.
  • Don’t display a Google brand feature in any way that implies a relationship or affiliation with, sponsorship, or endorsement by Google or that can be reasonably interpreted to suggest editorial content has been authored by or represents the views or opinions of Google or Google personnel.
  • Don’t display a Google brand feature on any website that contains or displays adult content, promotes gambling, involves the sale of tobacco or alcohol to persons under 21 years of age, or otherwise violates applicable law.
  • Don’t display a Google brand feature in a manner that is in Google's sole opinion misleading, unfair, defamatory, infringing, libelous, disparaging, obscene, or otherwise objectionable to Google.
  • Don’t display a Google brand feature on a site that violates any law or regulation.
  • Don’t frame or mirror any Google page (including the page that appears in response to clicking the Google logo or Google search box).
  • Don’t incorporate Google brand features into your own product name, service names, trademarks, logos, or company names.
  • Don’t copy or imitate Google's trade dress, including the look and feel of Google web design properties or Google brand packaging, distinctive color combinations, typography, graphic designs, product icons, or imagery associated with Google.
  • Don’t adopt marks, logos, slogans, or designs that are confusingly similar to our brand features.
  • Don’t use Google trademarks in a way that suggests a common, descriptive, or generic meaning.

Google Workspace logo and product icons

Google Guides program

Provide support for your team on launch day by deploying your own internally trained Google Guides. You set up Google services for Guides before your full deployment and provide them with training and support. They'll be your first line of support for the rest of your organization.

Why it works: Guides make user adoption more rapid and seamless and significantly reduce the support load on IT and Help Desk staff. Peers understand each other's workflow and needs more naturally and can provide more targeted, efficient, and personal support.

View the Google Guides program guide

Train your team

Get training guides, tips, videos, customer ideas, and more with our training resources.


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