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Troubleshoot BIMI issues

Add your brand logo to outgoing email messages

Follow the troubleshooting steps in this article if:

  • Your logo isn’t showing in recipient’s inbox.
  • Your messages are sent to spam.

Many BIMI issues can be identified and resolved by following the steps in this section.

First, verify BIMI is set up correctly

Before you take any troubleshooting steps, make sure your BIMI record is set up correctly by verifying the setup steps in Add your logo to email messages with BIMI.

Logo doesn’t display in recipient’s inbox

If your brand logo doesn’t appear as expected in the recipient’s inbox, there are several possible causes.

Recommended steps:

Email client doesn't support BIMI

  • Verify that the recipient is using an email client that supports BIMI. Refer to the documentation for the email client.

For VMC issues:

  • Verify the status of your VMC. Check with the certificate authority that issued your VMC. Learn more
  • If your VMC is approved, verify that the PEM file for the VMC is accessible on your public web server. 
  • Verify that you've appended any other issued files or certificates to your PEM file. Learn more
  • If you have hosting issues or errors with the PEM file, contact your domain provider.
  • Verify the URL for the PEM file is correct in your BIMI DNS TXT record. Learn more
  • Make sure the SVG embedded in the VMC is correctly formatted. 

For BIMI logo image issues, verify that:

  • The SVG file for your brand logo meets the requirements and recommendations for BIMI image files. Learn more
  • The SVG file is accessible on your public web server.
  • The public web server is in the same domain as the domain where you added the DNS TXT record for BIMI.
  • The URL for the SVG file is correct in your BIMI DNS TXT record. Learn more.

Messages from your organization are sent to spam

If messages from your domain are sent to spam, the issue might be email authentication for your domain.

Recommended steps:

  • Verify DMARC is correctly set up for your domain. Learn more about email authentication, and get detailed setup steps at Prevent spam, spoofing & phishing with Gmail authentication.
  • Verify your DMARC policy is using values that support BIMI:
    • Policy option (p) must be set to quarantine or reject. BIMI doesn’t support DMARC policies that have the p option set to none.
    • Percent option (pct) must be set to 100. This value applies the DMARC policy to all outgoing mail (100 percent) from your domain. BIMI doesn’t support DMARC policies that have a pct value other than 100.

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