Data collection & privacy in Online Insights Study

During your participation in the study, we observe the ads you find and some of your activity on advertiser websites, like:

• Any Google ads that you find on YouTube, Google Search, and other Google-operated websites. This includes ads that may be displayed on non-Google websites that use Google ad networks.
• Interactions with those ads, like how long you view and if you click on them.
• Actions you may take on advertiser websites that the advertiser uses to track the success of their advertisements, like when you:
  • Visit different pages.
  • Add products to the cart.
  • Make a purchase.

Important: Your data won’t be used to report on ad campaigns to advertisers or serve you personalized ads. To delete data collected by the study, go to My Activity.

Review your data

To review your data that’s collected from the study, log in and go to My Activity. To request to have all data sent to you, contact the Online Insights Study support team.

Delete your data

To select data that you wish to remove from the study, log in and go to My Activity.

Submit data deletion requests

In My Activity, you can select data that you wish to remove from the study. To request to remove all data or to have it sent to you, contact the Online Insights Study support team. To remove all of your data from this study, you must end your participation and go to Leave the study page.

Pause data collection in Online Insights Study

For devices with the Online Insights Study app or browser extensions installed, like:

• Android phones or tablets
• Chrome, Edge, Firefox, Brave, or Opera browsers
• Connected TV devices:
  • Smart TV
  • Video Streaming devices
  • Gaming consoles

To pause data collection, in the Online Insights Study app, turn off Data Collection.

For other devices, like iOS phones or tablets, Safari, and other browsers, to pause data collection:

1. Go to the Online Insights Study website.
2. Turn off Data collection for your device.

Learn more about data collection

About cookies

A cookie is a small piece of text sent to your browser by a website that you went to. To make the website more useful to you in the future, it helps the website remember information about your visit. href="https://policies.google.com/technologies/cookies" rel="noopener" target="_blank">Learn more about how Google uses cookies.

About the access to your data of Gallup & AUS

Your participation in the study doesn’t include sharing your data with Gallup or AUS. To select a representative sample of addresses from the US and to send out the invitations to the study, Gallup and AUS help Google. They’re not involved in the operation of the study itself.

About the Apple Privacy Prompt

We understand that you see an Apple prompt when enabling the extension. This is a standard Apple notification and is required to participate in the Online Insights Study. However, our extension is governed by our privacy policy, which states that our extension will not collect any data entered into a protected field, such as a password field. For more details about how your data may be used, learn more here.

As a reminder, you can always pause data collections in case you need to by toggling the Data Collection switch in the app. Just make sure to toggle it back “on” to continue receiving your rewards. You can also request to remove all data by contacting us. To remove all of your data from this study, you must end your participation and go to Leave the study page.