Keeping ads safe for users is a top priority for Google, but sometimes bad ones fall through the cracks. If you see an ad that you think violates Google’s ad policies, you can report it.
Depending upon where you see an ad, the steps and icons below may be slightly different. To report an ad:
- For ads that you see on Google services, on the ad, select More or Info .
For ads that you see on sites and apps that partner with Google, on the ad, select Close or AdChoices Why this ad?
- If you see multiple ads at the top of My Ad Centre, select the ad that you'd like to report.
- Select Report ad.
- If you're not signed in to your Google Account, enter your email address.
- Select the reason why you're reporting the ad.
- Fill in the form.
If the form has any fields that are pre-filled, don't edit them.
- If required, provide additional details telling us why you think that this ad violates our policies.
For example, if you think an ad is phishing, provide the name of the site that this ad claims to be from.
- Select Submit.
After you report an ad, you’ll get an email confirming that we’ve received your report.
When you report an ad, the ad will be reviewed by Google’s Trust & Safety team to check if it violates any of our policies.
When we find an ad that breaks our rules or the law, we’ll take action. Egregious or repeat violations can lead to an advertiser’s account being suspended, which means that they can no longer run ads through Google.