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Cite your research

Data obtained through Google Surveys can be cited as follows:

Written by {Company Name or Your Name} and conducted using Google Surveys, {Month Year}

For example: Written by Jane Smith and conducted using Google Surveys, September 2015



Additional recommendations:

In addition to the above guidelines for citing your research, please also note the following guidelines for using images and data:


If creating any images using Google Surveys data or inserting graphics directly from the Google Surveys interface, please be sure to cite the source as noted above.

If the survey creator would like to use the Google or Google Surveys logo, please submit a request.

Public results

We encourage survey creators to link to survey results directly within the publication. To do this:

  1. Sign in to Google Surveys.
  2. Click the survey you want to view on the survey dashboard.
  3. Click Share Sharing options from your survey results page.
  4. Under Make survey public, click the toggle to set your survey to be Publicly viewable.
  5. Click DONE.

If you decide to make your data private again at a later time, follow the same steps as above and click Make private.

Summary of methodology

We encourage survey creators to link to the Surveys website ( when referring to Google Surveys. A brief summary of the Surveys methodology is provided below for reference:

Google Surveys show questions across a network of premium online news, reference and entertainment sites, where it gets embedded directly into content, as well as through a mobile app, Google Opinion Rewards. On the web, users answer questions in exchange for access to that content, an alternative to subscribing or upgrading. The user's gender, age, and geographic location are inferred based on anonymous browsing history and IP address. On the mobile app, users answer questions in exchange for credits for books, music, and apps and users answer demographic questions when first downloading the app. Using this data, Google Surveys can automatically build a representative sample of thousands of respondents. For more detailed information, see the whitepaper.

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