Search
Clear search
Close search
Google apps
Main menu

Surveys 360 features

This information applies to Google Surveys 360, part of the Google Analytics 360 Suite.
Learn more about the Google Analytics 360 Suite.
Google Surveys 360 provides several advanced targeting capabilities including:
  • Advanced geographic targeting: Target your surveys by zip code.
  • Occupation and industry targeting: Target your surveys to user-specified occupations and industries such as business professionals, healthcare professionals or stay-at-home parents.
  • Custom panels: Create a custom panel of respondents who represent the ideal audience for your surveys, such as graduated students in law school. You can revisit that audience for additional surveys in the future, eliminating the need for screening questions.
  • Remarketing: User list targeting allows you to reach the right people at the right time, gain deeper insight into the 'why' and 'how' to complement campaign metrics and measure campaign awareness and recall.

Google Surveys 360 versus Google Surveys

Google Surveys Google Surveys 360
Perfect for… Mid-size companies for ad hoc surveys Large enterprises with multiple users and advanced targeting needs
Pricing Starting at 10¢ per complete Varies (contact Sales for more details)
Billing Credit Card Invoiced monthly
Representative Sample Yes Yes
Respondent Source Network of online publishers or Google Opinion Rewards Network of online publishers or Google Opinion Rewards
Demographic targeting by gender, age, and geographic region Yes Yes
Custom targeting with screening questions Yes Yes
User list targeting No Yes, with support from Surveys 360 service team
Zip code targeting No Yes, with support from Surveys 360 service team
Occupation and industry targeting No Yes
Custom Panels No Yes, with support from Surveys 360 service team
User and account administration Basic Via Google Analytics 360 Suite administration (Suite Home)
Support and services Self-service Help Center & email Enterprise-level service, support and SLAs
Legal entity Individual as owner Corporate entity as owner
Was this article helpful?
How can we improve it?