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Publisher policies

The Program Policies detailed below are designed to maintain a high quality publisher network and provide valid data for survey creators. Publishers that agree to the terms and conditions in the contract are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies we reserve the right to disable surveys from prompting on your site and/or disable your Google Surveys account at any time. If your account is disabled, you may not be eligible for further participation in the Google Surveys program. Because we may change our policies at any time, please check here often for updates. In accordance with our terms and conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here.


In order to become a Google Surveys publisher you must have an active AdSense account, although you are not required to place AdSense ads on your site. Your AdSense account is used to receive payment. If you do not have an AdSense account you may create one here. If you already have an AdSense account you may find your publisher ID here.

Invalid clicks and impressions

Publishers may not answer their own Google Surveys' questions or use any means to inflate completion rate and/or RPM artificially, if applicable, including manual methods.

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Clicks on Google Surveys must result from genuine user interest. Any method that artificially generates clicks or impressions on Google Surveys is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software. Please note that clicking your own surveys repeatedly for any reason is prohibited.
When a user starts answering an optional survey, but abandons it without completing all questions, that user's initial clicks are also invalid and will be ignored.

Encouraging clicks

Publishers may not ask others to click their surveys or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing surveys or performing searches, promising to raise money for third parties for such behavior or placing images next to individual surveys.

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In order to ensure a good experience for users, market researchers, and publishers participating in the Google Surveys program may not:
  • Pay users for completing surveys, or promise compensation to a third party for such behavior.
  • Direct user attention to the surveys using arrows or other graphical gimmicks.
  • Place misleading images alongside individual surveys.
  • Place surveys in a floating box script.
  • Place surveys in a modal prompt or present the survey in any other way than our designed inline prompt.
  • Format surveys so that they become indistinguishable from other content on that page.
  • Format site content so that it is difficult to distinguish it from surveys.

Content guidelines

Publishers may not place Google Survey code on pages with content that violates any of our content guidelines. Some examples include content that is adult, violent or advocating racial intolerance.

View full content policies

Google Surveys may not be placed on website pages that include:

  • User generated content (such as forums)
  • Pornography, adult or mature content (including suggestive or sexual dialogue, language, and situations)
  • Violent content
  • Content related to racial intolerance or advocacy against any individual, group or organization
  • Excessive profanity
  • Hacking/cracking content
  • Gambling or casino-related content
  • Illicit drugs and drug paraphernalia content
  • Sales of beer or hard alcohol
  • Sales of tobacco or tobacco-related products
  • Sales of prescription drugs
  • Sales of weapons or ammunition (e.g. firearms, firearm components, fighting knives, stun guns)
  • Sales of products that are replicas or imitations of designer or other goods
  • Sales or distribution of coursework or student essays
  • Content regarding programs which compensate users for answering surveys or offers, performing searches, surfing websites or reading emails
  • Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others

Publishers are also not permitted to place Google Survey code on pages with content that does not match the set language of their site.

Copyrighted material

Google Surveys publishers may not display Google Surveys on web pages with content protected by copyright law unless they have the necessary legal rights to display that content. Please see our Google DMCA policy for more information.

Webmaster guidelines

Google Surveys publishers are required to adhere to the webmaster quality guidelines.

View excerpt
  • Do not place excessive, repetitive or irrelevant keywords in the content or code of web pages.
  • Avoid hidden text or hidden links.
  • Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content.
  • Do not include deceptive or manipulative content or construction to improve your site's search engine ranking (e.g. your site's PageRank).
  • Create a useful, information-rich site and write pages that clearly and accurately describe your content.

Traffic sources

Google Surveys may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display surveys as the result of the action of any software application. Also, publishers using Google Surveys must ensure that their pages comply with Google's Landing Page Quality Guidelines.

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To ensure a positive experience for Internet users and Google advertisers, sites displaying Google Surveys may not:

  • Use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs.
  • Be promoted through unsolicited mass emails or unwanted advertisements on third-party websites.
  • Display Google Surveys as a result of the actions of software applications such as toolbars.
  • Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your Google Surveys code.
  • Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. For instance, users should easily be able to find what your ad promises.

Survey behavior

Google Surveys code may not be altered, nor may the standard behavior, targeting or delivery of surveys be manipulated in any way that is not explicitly permitted by Google.

Survey performance

Google Surveys must be serving impressions within the last 30 days and perform better than 10% completion rates and also have at least 1000 impressions of surveys served per day on a single publisher site.

Survey placement

Publishers may only integrate Google Surveys over premium content of their website. Google Survey is not an ad unit and the code may not be placed in inappropriate places such as pop-ups, emails, rss feeds, software, or anything other than the website. Publishers must also adhere to the policies for each variety used.

View full survey placement policies.

Google Surveys may not be:

  • Rendered in anyway as a pop-up, pop-under, interstitial, or page overlay.
  • Displayed with pop-ups or pop-unders.
  • Displayed with other surveys.
  • Overlapping or blocking ads on the page.
  • Obscured by elements on a page.
  • Integrated into a software application of any kind.
  • Placed in emails, email programs, rss feeds, or chat programs.
  • Placed on any non-content-based page such as: homepage, section pages, landing page, about us, error 404 pages, exit pages, etc.
  • Placed as a gateway to content on a different page or links on a page.
  • Placed on pages published specifically for the purpose of showing surveys or ads.
  • Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks or other brand features.
  • Placed on, within or alongside other Google products or services in a manner that violates the policies of that product or service.

Site behavior

Sites showing Google Surveys should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.

Additional surveys and services

In order to prevent user confusion, publishers may not display Google Surveys on websites that also contain other surveys or services formatted to use the same layout and colours as the Google Survey prompts on that site.

Privacy Policy

The Google privacy policy does not allow publishers to track user behavior through Google Survey engagement. Publishers have the opportunity to run Google Surveys on their own site to gain insights into their users' interests in aggregate, but will not have access to individual user responses. Publishers can not track individual users or individual responses using third party tracking solutions or any other means. See more about Google privacy policies here:

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