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This information applies to Google Surveys 360, part of Google Marketing Platform. Learn more about Google Marketing Platform. |
Google Surveys are priced on a price per completed response basis, with the price based on the audience you want to reach. Below we've outlined the price per completed response for different types of surveys, with prices differing for surveys with 1 question and surveys with 2 to 10 questions. A respondent's response to a survey is only considered complete if all questions in the survey were answered.
| Currency | General population | Age, gender, or location targeted | Postal-code targeted* |
User-list |
||||
|---|---|---|---|---|---|---|---|---|
| 1 | 2-10 | 1 | 2-10 | 1 | 2-10 | 1 | 2-10 | |
| USD | 0.10 | 1.00 | 0.15 | 1.50 | 0.60 | 6.00 | 1.00 | 10.00 |
| AUD | 0.13 | 1.30 | 0.20 | 2.00 | 0.75 | 7.50 | 1.25 | 12.50 |
| CAD | 0.12 | 1.20 | 0.20 | 2.00 | 0.75 | 7.50 | 1.25 | 12.50 |
| CHF | 0.10 | 1.00 | 0.14 | 1.40 | 0.58 | 5.80 | 0.96 | 9.60 |
| EUR | 0.09 | 0.90 | 0.13 | 1.30 | 0.51 | 5.10 | 0.86 | 8.60 |
| GBP | 0.08 | 0.80 | 0.11 | 1.10 | 0.46 | 4.60 | 0.76 | 7.60 |
| ILS | 0.32 | 3.20 | 0.47 | 4.70 | 1.89 | 18.90 | 3.15 | 31.50 |
| JPY | 11.20 | 112.00 | 16.70 | 167.00 | 67.00 | 670.00 | 111.60 | 1116.00 |
| RON | 0.39 | 3.90 | 0.59 | 5.90 | 2.35 | 23.50 | 3.91 | 39.10 |
| SGD | 0.14 | 1.40 | 0.20 | 2.00 | 0.82 | 8.20 | 1.36 | 13.60 |
| TRY | 0.35 | 3.50 | 0.53 | 5.30 | 1.06 | 21.20 | 3.53 | 35.30 |
| ZAR | 1.30 | 13.00 | 1.90 | 19.00 | 7.80 | 78.00 | 13.00 | 130.00 |
* Google Surveys 360 only. Contact Surveys Sales for information.
If your survey includes screening questions, the price per completed response is custom. We determine this price based on a short audience test. Prices for surveys with screening questions start at a minimum of $3.00 per completed response and vary based on length of survey (10 question maximum), target audience, and incidence rate (minimum of 5%).