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Optimize vs. Optimize 360

What you need to know about the free and paid products
In this article:


There are two versions of Google Optimize: Optimize is our free offering (request an invite), and Optimize 360 is a premium, enterprise-class testing and personalization tool designed for larger enterprises or those businesses with more sophisticated testing needs. Read below to learn about the differences between Optimize and Optimize 360, and find out how to get access to the product.

Feature comparison

Optimize is our basic offering which allows you to get started with experimentation, while Optimize 360 is our enterprise-class product, which is part of the Google Analytics 360 Suite.

Following is a high-level comparison of both products:

  Optimize Optimize 360
Target user / audience Small to medium-sized businesses just getting started with experimentation Larger enterprises or those businesses with more sophisticated testing needs
A/B testing
Native integration with Google Analytics
Advanced targeting
(includes geographic and user attributes)
Deploy experiments with Google Tag Manager
Support for single-page web applications
Google Analytics
audience targeting
Multivariate testing (MVT) Limited Full
Experiment objectives Pre-selected Ad hoc
Simultaneous experiment capabilities Basic Advanced
User and account administration Basic Google Analytics 360 Suite administration
Implementation services N/A
Support and services Self-service help center and community forums Enterprise-level service, support, and SLAs
Payment options Free Invoiced monthly


Learn more about Optimize 360

To learn more about Optimize 360, please contact a Google enterprise sales representative or an authorized reseller.

Enable Optimize 360

Once you’ve purchased Optimize 360, your Account Manager will create your Organization and Owner in the Analytics 360 Suite Home. Then you'll be able to link your Optimize account to an organization and create additional containers. Learn more about how to enable Optimize 360 features for your organization.

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