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Optimize vs. Optimize 360

What you need to know about the free and paid products.
In this article:


There are two versions of Google Optimize. Optimize is a free product that allows you to get started with experimentation. Optimize 360 is a premium testing and personalization tool for the enterprise that is part of the Google Analytics 360 Suite.

Feature comparison

Following is a high-level comparison of Optimize and Optimize 360:

  Optimize Optimize 360
Target user / audience Small to medium-sized businesses just getting started with experimentation Larger enterprises or those businesses with more sophisticated testing needs
A/B testing
Native integration with Google Analytics
Advanced targeting
(includes geographic and user attributes)
Deploy experiments with Google Tag Manager
Support for single-page web applications
Google Analytics
audience targeting
Multivariate testing (MVT) Limited Full
Experiment objectives Pre-selected Ad hoc
Simultaneous experiment capabilities Basic Advanced
User and account administration Basic Google Analytics 360 Suite administration
Implementation services N/A
Support and services Self-service help center and community forums Enterprise-level service, support, and SLAs
Payment options Free Invoiced monthly


Learn more about Optimize 360

To learn more about Optimize 360, please contact a Google enterprise sales representative or an authorized reseller.

Enable Optimize 360

Once you’ve purchased Optimize 360, your Account Manager will create your Organization and Organization admin in the Analytics 360 Suite Home. Then you'll be able to link your Optimize account to an organization and create additional containers. 

Learn more about how to enable Optimize 360 features for your organization.

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