Optimize vs. Optimize 360
There are two versions of Google Optimize. Optimize is a free product that allows you to get started with experimentation. Optimize 360 is a premium testing and personalization tool for the enterprise that is part of the Google Analytics 360 Suite.
Following is a high-level comparison of Optimize and Optimize 360:
|Target user / audience||Small to medium-sized businesses just getting started with experimentation||Larger enterprises or those businesses with more sophisticated testing needs|
|Native integration with Google Analytics||√||√|
(includes geographic and user attributes)
|Deploy experiments with Google Tag Manager||√||√|
|Support for single-page web applications||√||√|
|Multivariate testing (MVT)||Limited||Full|
|Experiment objectives||Pre-selected||Ad hoc|
|Simultaneous experiment capabilities||Basic||Advanced|
|User and account administration||Basic||Google Analytics 360 Suite administration|
|Support and services||Self-service help center and community forums||Enterprise-level service, support, and SLAs|
|Payment options||Free||Invoiced monthly|
Learn more about Optimize 360
Enable Optimize 360
Once you’ve purchased Optimize 360, your Account Manager will create your Organization and Organization admin in the Analytics 360 Suite Home. Then you'll be able to link your Optimize account to an organization and create additional containers.
Learn more about how to enable Optimize 360 features for your organization.