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Geo targeting

Target visitors from a specific city, region, metro or country.

Use Geo targeting to target users from a particular geographic area. For example, you might invite users from a specific city to attend an in-person event or to visit your retail location. While typing in the Values field, you’ll see suggestions from the AdWords Geographical Targeting API to help speed rule creation.

In this article:

Variables

  • City
  • Region
  • Metro
  • Country

Match types

The following match types are available: Equals and Does not equal.

Equals / does not equal

The geographical location in the value must be an exact match of the entered value for the condition to evaluate as true.

Example:

Variable Match type Value
City equals Mountain View, CA

Will evaluate true for:

  • Website visits coming from Mountain View, CA.

Variable Match type Value
Country does not equal United States

Will evaluate true for:

  • Website visits coming from anywhere other than the Unites States.

Operators

AND

The AND operator is useful when you wish to target a variant based on multiple rules that all need to be true. Conditions using the AND operator will only evaluate as true when all of the values are met.

Example:

To target users from the United States visiting your /nexus_9 page, create two rules joined by the AND operator.

A URL targeting rule:

Variable Match type Value
URL equals https://store.google.com/product/nexus_9

...and a Geo targeting rule:

Variable Match type Value
Country equals United States              

OR

The OR operator is useful for targeting multiple values where only one needs to be true for the condition to evaluate as true. Conditions using the OR operator will evaluate as true when any of the values are met. When targeting multiple values, OR is automatically appended after entering a value and pressing return. 

Example:

To target visitors coming from either the United States OR Canada, create a rule with two countries in the Value field separated by the OR operator.

Variable Match type Value
Country equals United States or... Canada

The OR operator is supported within individual conditions but you can't use it to combine multiple conditions. For example, you can build a condition like this: "path equals /store OR /shop" but you can't use OR across multiple conditions like this: "path equals /store OR host equals example.com"

Example: Target visitors from specific countries

Use the Country variable to target your experiments at visitors coming from the United States, Canada and Mexico. In targeting rules, multiple values automatically get the "or" operator, which means that your variant would be applicable to a visitor from either United states or Canada or Mexico.

Use the Geo targeting rule:

Variable Match type Value
Country equals United States or... Canada or...Mexico

Optimize Geo targeting rule user interface

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