User groups

In this article:

About user groups

User groups simplify the process of aligning users, organizational structures, and permissions.

User groups can include users and other user groups as members.

You can assign user groups permissions for the 360 Suite and for individual product accounts within the Suite. Members of a group inherit that group's permissions, and also retain any permissions they have separately.

Group management

When you create a group, you are the group's owner. You can designate other owners.

Groups are visible only within the organization in which you create them. Organization admins and product admins can see all user groups in their own organizations.

User groups can be nested inside other groups. This is helpful if you want to model complex hierarchical situations, e.g., an All Employees group that includes the groups North America Employees, Europe Employees, and Asia Employees.

User admins for an organization and user administrators for Suite products can create user groups.

User admins for an organization can add users to and remove users from any group in the organization. Group owners can add users to and remove users from any group they own.

When you add users to a group, they become members of the organization if they were not already members.

Recommendations

While you have a lot of flexibility with user groups, we recommend using only two types:

  • People oriented (who reports to whom)
  • Role oriented (who fulfills the role, which permissions are necessary to the role)

In addition, we recommend using a simple naming standard in order to avoid duplication and to easily distinguish one from another.

For example, for people-oriented groups, you could use a naming standard like:

  • Direct Reports: Jane Smith (everyone who reports to Jane Smith)
  • Direct Reports: John Doe (everyone who reports to John Doe)

For role-oriented groups, you could use a naming standard like:

  • Data Analysts: EMEA (all EMEA data analysts, and the required permissions)
  • Data Analysts: North America (all North America data analysts, and the required permissions)

Create a user group

When you create a user group, you:

  • Enter a group name and description (Step 5)
  • Add organization administrator roles to the group if necessary (Step 7 - 8)
  • Add users and/or existing groups to the new group (Step 9 - 12)
  • Add the new group to other existing groups if necessary (Step 13 - 14)
  • Add product-account permissions to the new group (Step 15 - 19)

To create a user group:

  1. Sign in to your Google Analytics account.
  2. In Suite Home, select the relevant organization, then click Organization settings.
  3. Click User groups.
    Organization settings
  4. Click +
    Groups list
  5. Enter a name and description, then click CREATE.
    New-group details
  6. In Group details, click edit.
    New-group details, edit icon
  7. In Organization permissions, click edit.
    Organization permissions, edit icon
  8. Add any of the organization administrator roles.
    Organization-roles configuration
    Close the panel after you add roles.
  9. To add users and other groups to the new group, click Members.
    Members slat
  10. Click +.
    Add-members option
  11. Enter a comma- or space-separated list of email addresses.
    Add other groups to the current group if necessary. (Click + under Groups.)
    Make those users/groups owners of the current group if necessary. (Turn the switch on.)
    Add-members configuration
  12. Click ADD, and close the group panel.
  13. To add the current group to other groups, click Group memberships.
    Group-memberships slat
  14. Click edit.
    Group-memberships edit option
    On the next panel, click +, select the groups you want, then click SAVE.
  15. To add product-account permissions, click one of the product-account slats.
    Analytics product-account slat
  16. Click + to select the relevant account.
  17. Expand the product account to find the level at which you want to add permissions, and click the slat for that level (e.g., the account, property, or view level in Analytics).
  18. Set the permissions, then close the panel.

Edit a user group

  1. Sign in to your Google Analytics 360 Suite account.
  2. In Suite Home, select the relevant organization, then click Organization settings.
  3. Click User groups.
  4. Click the slat for the relevant group.
  5. Click through the configuration of the group as described in the Create… procedure above, and edit any of the settings.

Delete a user group

  1. Sign in to your Google Analytics 360 Suite account.
  2. In Suite Home, select the relevant organization, then click Organization settings.
  3. Click User groups.
  4. In the row for the group you want to delete, click More, then click Delete group.
  5. To delete multiple groups, select the check box for each group, click More above the group list, then click Delete selected groups.
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